Thursday, August 19, 2021

Piaggio India Celebrates glorious 75 years of iconic Vespa, unveils Vespa 75th Edition on the occasion


L to R- Mr. Diego Graffi, Chairman and Managing Director, Piaggio India and Mr. Sudhanshu Agrawal, Business head – 2W, Piaggio India.
Limited units of this specially crafted Vespa 75th  will be available across Vespa dealerships in India
  • This special Vespa 75th will be available in 125CC and 150CC  in distinct glossy metallic Giallo colour along with soft Nobuk leather feel dark smoke grey seats and Round bag also with history depicting welcome kit


Pune, 19th August 2021: Piaggio India, manufacturer of the emblematic 2-wheeler Vespa is celebrating glorious 75 years of iconic Vespa, 75 years of freedom and transcending trends forming a global culture, Vespa is presenting the special Vespa 75 th edition celebrating all the cultural and stylistic milestones of the brands beginning in 1940s, This Vespa 75th is a symbol of elegance, style and sophistication through nostalgic remembrance of the iconic brands journey into splendid history.


The Vespa 75 th is presented in its iconic monocoque full steel body which reflects the brands storied heritage and unique qualities that makes Vespa special, The distinct glossy metallic Giallo 75th- an original metallic yellow, representing a contemporary interpretation of hues in vogue in the 1940s. Vespa proudly displays the number 75 on side panels and the front bumper displayed in matt metallic pyrite color which matches the front tie with chrome inserts, along with it the Chrome 75th Logo on the glove box shield symbolize its iconicity, the 75th theme evokes the heritage, innovative spirit and fashion-loving style of the Vespa. The specially crafted seats are made in soft Nobuk leather feel dark smoke grey theme. The specially tailored dual purpose round bag in Nobuk leather feel material serves as an elegant accessory mountable on the retractable chrome rear rack, it reflects the representation of spare wheel of the iconic Vespa, Machined alloy wheels in dust grey colour and Clear front windshield visor complements the theme, Vespa 75 th welcomes you to the new era with a special Welcome Kit depicting its historic journey through collectible postcards and Vintage Vespa Sign showcasing the exemplary journey of this classy and irreverent brand, Vespa 75th pays the tribute to brands identity while simultaneously probing into the future of mobility through timeless iconic design.


Commenting on the launch Mr. Diego Graffi, Chairman and Managing Director, Piaggio India said, “We at Piaggio India live the Vespa culture of Freedom, Originality, Spontaneity and innovation, Vespa has lived the idea of emancipation, independence, exploration with light mobility. Being always fresh, vibrant, young and unconventional, the Vespa 75th edition celebrates the iconic history and special values of Vespa and depicts them with special execution, As we are celebrating the value of independence through Vespa 75 th, it also embarks Vespa’s journey in India at the time India celebrates 75 years of Independence.”


Mr. Sudhanshu Agrawal, Business head – 2W, Piaggio India said, “Vespa is not just a vehicle but an icon of lifestyle that has gained the global stature and transcended trends into various times. Celebrating it’s 75 glorious years with a creatively designed Vespa 75 edition represents the most exciting journey into history while looking at future of mobility through its values, the Vespa 75th will offer Vespa fans an opportunity to symbolize the values of Freedom and originality”


Vespa 75th  will be offered in 125 and 150 CC engine options, it features high lumen LED headlight with center integrated DRL. Front disc brake Anti-lock braking system (ABS) in 150CC and combi braking system (CBS) in 125CC. The special edition Vespa is available across all Vespa dealerships in the country and can be booked for an initial amount of INR 5000- across all dealerships in India and through e-commerce website.


About Vespa:

Piaggio invented the Vespa in 1946. Having successfully established itself in the world-wide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, where it manufactures the iconic Vespa alongside the Aprilia SR and SXR range.


About Piaggio Vehicles Pvt. Ltd.:

Piaggio Vehicles Pvt. Ltd. is a 100% owned subsidiary of the Piaggio Group. The Company commenced operations in India in 1999 with the launch of its three-wheeler brand ApĂ©, which was an immediate success and has grown from strength to strength over the years. The Company’s products are not only endorsed by approximately 3 million satisfied customers across India but also exported to more than 40 countries.

Piaggio has a state-of-the-art manufacturing plant at Baramati in Maharashtra, with an installed annual production capacity of over 300,000 three-wheelers and 80,000 four-wheelers. It is also self-reliant in some of the engine categories with the completion of its advanced engines plant on the same campus. Piaggio has an over 3000-strong work force comprising experienced engineers, R&D specialists, plant workers, sales, service and marketing professionals.

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