Through this campaign, the company aims to shift the traditional mindset wherein premiums are viewed as a loss rather than a protection
The company has roped in celebrities like the renowned rapper Slow Cheetah and the evergreen actor Anil Kapoor to appeal to the younger audience through an engaging rap song
Mumbai, August 24, 2021: Future Generali India Insurance Company Limited (FGII) has launched the Health Super Saver campaign to encourage youth to consider their health as their most important asset. The initiative drives home the idea that health is a long-term investment.
The campaign revolves around the company’s comprehensive individual and floater health policy, Health Super Saver. This unique product offers customers 80% off on premium for a claim-free year.
The company has roped in celebrities like the renowned rapper Slow Cheetah and the evergreen actor Anil Kapoor to appeal to the younger audience through an engaging rap song. The song conveys how an individual can earn a return on investment on their most important asset – their health.
Anup Rau, MD & CEO, Future Generali India Insurance Company Limited (FGII), said, “Due to the Covid-19 pandemic, the need and appreciation for health insurance has increased. However, the youth in the country has still not put health insurance on their priority list. They view health insurance as an expense, not an investment. Premiums paid are seen as a “loss” if no claims are raised. With this campaign and our product that caters specifically to this demographic, we have begun to challenge the status quo and aim to bring about a shift in the mindset of the younger population."
The latest FGII Health Super Saver campaign will run on major OTT platforms, Music Apps, and digital platforms of FGII.
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About Future Generali India Insurance Company Limited
Future Generali India Insurance Company Limited is a joint venture between Future Group – the game changers in Retail Trade in India and Generali – a 190 years old global insurance group featuring among the world’s 70 largest companies*. The Company was in corporated in September 2007 with the objective of providing retail, commercial, personal and rural insurance solutions to individuals and corporates to help themmanage and mitigate risks.
Future Generali India has been aptly benefitting from the global Insurance expertise in diverse classes of products of Generali Group and the Indian retail game-changer Future Group. Having firmly established its credentials in this segment and effectively leveraging on the skill set of both its JV partners, Future Generali India has evolved to become a Total Insurance Solutions Company.
*As per Fortune Global 500 Ranking (2020)
About Generali Group
Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world, with a total premium income of € 70.7 billion in 2020. With more than 72,000 employees serving 65.9 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. Generali’s ambition is to be the Lifetime Partner to its customers, offering innovative and personalized solutions thanks to an unmatched distribution network.