Dil Bechara actor join hands with India’s leading cancer care company to launch multi-platform campaign #FightCancerWithOnco
Mumbai, August 20, 2020: , India’s largest online cancer care platform, today announced its partnership with popular debutant actor Sanjana Sanghi of ‘Dil Bechara’ fame to launch the campaign #FightCancerWithOnco to create awareness on personalized cancer care that can be easily availed through the platform. The company launched two videos for the multi-platform campaign. Through this campaign, Sanjana talks about the challenges that cancer patients and caregivers face when diagnosed with cancer and how Onco.com through its world-class network of senior oncologists helps cancer patients get guidance on their treatment at every stage. Through Onco.com, patients can consult the best cancer doctors online or over a call, book appointments to get the right treatment guidance, get lifelong support from Onco’s doctors and become a part of India’s largest cancer support community, getting guidance from cancer survivors.
Having essayed the role of a cancer patient in her recent movie, actor Sanjana Sanghi has been winning hearts, not just for her effortless portrayal of a cancer patient, but also for bringing to the fore the toll cancer can have on an individual and their loved ones.
Onco.com’s CEO and Co-Founder, Ms. Rashie Jain, said “Sanjana’s character in the movie resembles a young Onco.com patient very closely - someone who wants to lead a normal life but is also fighting a battle with cancer every day. They want to get the right care and want to get better. After watching the movie, we felt that Sanjana would be able to connect very well with all our cancer patients and their families. She will also help us drive awareness about how Onco.com is bridging the gap by helping patients get access to the right information by connecting them with top cancer experts and providing them the care they need. We are very excited to have her represent Onco and share our vision with our customers.”
Speaking about the association with Onco.com, Sanjana said “Having played the role of a cancer patient and spending time with many young cancer patients and survivors for the preparation of my role, I realized that there is a huge struggle for them with access to the right information, be it with regards to the different treatment options, or knowledge of possible side-effects from the treatment. There are not many people they can turn to with questions like ‘how did you deal with this?’ and ‘is it normal to feel this way?”. When Onco.com reached out to me and I spent time knowing about what they do and how their services are helping cancer patients and caregivers overcome this challenge, I could connect with them and felt it was the right brand for me to partner with. It was also in a way for me to give back to the cancer community by letting them know about Onco.com.”
Onco.com and Sanjana are confident that together they will be able to bring forward better cancer awareness regarding the disease throughout the country and the need for regular monitoring to ensure early detection and management of the disease.
LINK to the videos
Film 1 -
Film 2 -
Production house: The Bigger Picture Films
Producer: Kripa Jaising
Director: Shahnawaz Ali
DOP: Raju Biswas
Associate Director: Prerna Kathuria
Editor: Sarfaraz Ali
Onco.com is an online cancer care platform offering cutting edge treatment advice and care management to cancer patients in 18 countries. Through its network of 1500+ oncologists, 500+ hospitals and labs, Onco allows cancer patients to get personalized advice and embark on their treatment journey with more confidence.
In addition to the newly launched “Call Onco” service, which allows cancer patients and caregivers to teleconsult with top oncologists, Onco.com also offers the following services:
- Onco Tumor Board: This opinion is offered in the form of a report and comprises advice from a multi-disciplinary panel of oncologists (usually 2-3 specialists). The report is an exhaustive review of the condition and offers cutting-edge scientific treatment advice as well as answers to specific questions that the patient or their family may have. Patients can get this opinion from Indian as well as US doctors who are carefully chosen experts in specific cancer types and organs.
- Onco Connect: Onco also books priority appointments at discounted prices with relevant senior oncologists, treatment centers, and diagnostic labs with standard accreditations to ensure the best quality of care.
- Onco Care Management: Every patient gets lifelong Onco care management support where they are mapped to a care manager who helps them navigate through their treatment journey with ease. Patients have access to Onco’s care team as well as oncologists and can get information and the right advice at every step. This is a subscription service that is currently offered for free.