Mumbai, August 23, 2020: Ganesh Chaturthi is one of the liveliest festivals celebrated in this
country especially in Maharashtra. While one may choose to wear traditional attire on the festival day, it is important to accessorize the festive look with the right hairstyle to create that oomph factor. Perfecting the traditional ambada hairstyle with ease is only possible if you have soft hair due to regular nourishment and conditioning that our mothers have always insisted on. In agreement with this, Indian film actress Shriya Pilgaonkar along with other celebrities and influencers took to social media showcasing their ‘Aai Approved’ haircare mantra.
As part of this campaign, Actress Shriya Pilgaonkar put up a video post on Instagram
saying, “Even though my mother and I might have different opinions on things and each other’s
choices, my new hair oil is finally something we both agree on! With my favourite festival just
around the corner, I am confident that my ‘Aai approved’ hair care mantra will help me get super
soft and manageable hair to slay the perfect ambada hairstyle”.
Parachute Advansed Aloe Vera, that has been an ally of women since its inception truly resonates
with a mother’s belief in the importance of regular conditioning for soft hair. ‘Aai Approved’ is
an emotive social media campaign by the brand that artistically captures how despite many
differences, the mother approves of her daughter’s haircare mantra of deep conditioning with
Aloe Vera Enriched Coconut Hair oil to get soft and frizz-free hair.
The video beautifully encapsulates the contrast in haircare mantras between the mother (home
remedies) and her daughter (quick but equally effective remedy). Realizing that her daughter’s
choice is from the trusted house of Parachute, she quickly gives in her approval as she believes
that the miracle combination of Aloe Vera + Coconut will not only nourish her daughter’s hair
making it super healthy but will also condition her hair making it so soft and manageable, allowing
her to adorn the perfect festive hairstyle (ambada) with ease.
Along with Shriya Pilgaonkar, renowned celebrities such as Tejasswi Prakash, Shivani Surve,
Elakshi Gupta, choreographer Jueili Vaidya, singer Prajakta Shukre and popular blogger Juhi
Godambe were also part of this brand campaign.
Links to the videos by celebrities given below:
● Shriya Pilgaonkar:
● Tejasswi Prakash:
● Shivani Surve:
● Elakshi Gupta:
● Juhi Godambe:
● Jueili Vaidya:
● Prajakta Shukre: https://www.instagram.com/p/