India, August 25, 2020: Mobile Premier League (MPL), India's largest esports and mobile gaming platform, today announced its sponsorship of the Royal Challengers Bangalore ahead of the upcoming T20 season. Through the partnership, MPL is positive of leveraging its online presence to create maximum visibility for the team and engage with fans during the tournament.
Speaking of the partnership, Sanjeev Churiwala, Chairman, Royal Challengers Bangalore said, “We are delighted to have Mobile Premier League as one of our partners. RCB’s biggest strength lies in the love and support the team gets from their fans and it would be exciting to open avenues for them to engage with the team and we share this ethos with MPL of being committed to our fans to bring continuous at-home cricket experiences for them.”
Abhishek Madhavan, VP, Growth and Marketing, MPL, said, “This is a great opportunity for us at MPL to associate with the Royal Challengers Bangalore. RCB is one of the strongest teams in the IPL led by Virat Kohli, our Brand Ambassador, and is also one of the most recognised brands in the country with a huge fan following. RCB’s philosophy of #PlayBold is shared by us and Virat as well, and we hope to become a household name in India with our IPL associations.”
The T20 tournament which will be played in the UAE this year is scheduled to start on September 19, 2020 and will conclude on Nov 10, 2020. As the League will be held overseas, MPL's association is in tandem with its plans of taking the gaming platform to the global sports arena. MPL has also signed as principal sponsors of the Kolkata Knight Riders.
Founded in 2018, MPL is India’s largest esports and mobile gaming platform. It has grown to over 45 million registered users and currently has over 50 games, including titles like World Cricket Championship (WCC). MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS. The company was founded by Sai Srinivas and Shubh Malhotra, who earlier co-founded Creo, a Mobile Phone start-up that was acquired. MPL is currently present in India and Indonesia, with offices in Bengaluru, Jakarta, and Pune, with a personnel strength of over 300.
About Royal Challengers Bangalore:
Royal Challengers Bangalore, also known as RCB, is the Bengaluru based cricket franchise of the Indian Premier League (IPL). The team is owned by United Spirits Limited, a Diageo Group company. RCB rose from a bottom-two finish in 2008 to end as runners up in 2009 and semi-finalists in 2010. The team had 3 good seasons back-to-back when they made it to the final in 2011. Led by Virat Kohli, Royal Challengers Bangalore yet again finished 2nd in 2016. RCB has adopted the philosophy #PlayBold which resonates both on and off the field - ‘Defeats don’t defeat us, the Challenger Spirit keeps us alive