The campaign invites audiences to take advantage of the festive season excitement to stay fit with StepSetGo’s Step.Earn.Redeem hook
Mumbai, 11th November 2020: StepSetGo (SSG), India’s fastest-growing fitness application and market leaders in the fitness rewards space today released the brand campaign #SSGKeSaathChal, just in time for the festive season. The campaign is the bootstrapped start-up’s first marketing initiative and will be posted as well as boosted through social media channels – Instagram, Facebook, and YouTube.
Exuding the same playfulness, gusto, and motivation the brand embodies, #SSGKeSaathChal has been crafted by the StepSetGo team along with AGENCY09. The campaign features two videos and is themed around the festive season where people are at their most active. Whether it’s cleaning the house or the daily grocery run, using the hook of Step.Earn.Redeem the app encourages audiences to infuse the season with a little bit of fitness one step at a time. The app has so far enjoyed incredible organic growth, with its registered user base reaching a whopping 7 million+ in less than two years, and now looks to further amplify its reach with this campaign.
Speaking on the release of the campaign #SSGKeSaathChal, Shivjeet Ghatge, CEO and Co-founder, StepSetGo said, “It’s been almost two years that we’ve been in the market and so far our growth has been completely organic, bolstered by a truly unique concept and its virality, by the unwavering loyalty of our userbase. This year has been an exceptionally challenging time for us all and we thought it was the right time to add a little festive motivation with our first-ever brand campaign just in time for Diwali. With #SSGKeSaathChal, we wanted to add a voice to StepSetGo, heighten awareness, and create a brand image around the concept of our unique hook of - Step.Earn.Redeem. Our aim has always been to motivate and encourage individuals to make a commitment to their fitness and from there, build a fitter community; #SSGKeSaathChal is an extension of that ambition.”
Saheb Singh - Brand Strategy & Planning, AGENCY09 said, “Being the brand's first set of ad films, we wanted to highlight one of its core offerings to the audience - the opportunity to get rewarded for something as simple as walking. Especially during the Diwali season, people of all ages are directly or indirectly exerting themselves more physically. Be it for ‘Ghar ki Safai’ or for ‘Mithai Distribution’. We play on this insight to remind them that they could reward themselves simply for walking or just by doing what they’ve been doing anyway.”
Since its launch, the app has thrived on its unique hook of rewarding users for simply walking, with its popularity growing tremendously across different segments and age brackets. SSG is more than just a fitness platform; it’s a fitness community. The app makes fitness fun and accessible through gamification and social interactions enabled by the ‘Arena’ section. All the while also incentivising users to stay motivated and committed to their journey through rewards redeemable through the ‘Bazaar’ section of the app. Users can redeem their coins with brands that have partnered with SSG which over the year have included Bajaj Avenger, Puma, Skechers, Bewakoof, and Decathlon.
In September of this year, StepSetGo entered the top 50 free apps under the Indian 'all' category and reached the #2 spot in India under the 'health and fitness' category. Additionally, among its many achievements is the app’s win under the health and fitness category of the Digital India Aatmanirbhar Bharat Innovation Challenge that was announced by Prime Minister Narendra Modi.
Link to Campaign Videos
Video 1: https://www.youtube.com/
Video 2: https://www.instagram.com/
Creative Concept: AGENCY09
Cast: Shruthi Menon, Akshat Soni
Director & Cinematographer: Nirman Chowdhury
Production and Casting: Tanvi Amberkar
Makeup and Styling: Lata Kokam
Production House: Kiss My Ass Productions, Mumbai
Choreographer: Shruthi Menon
Post Production: DI at KMA Studios, Mumbai
Voice over: Sandeep Saha, Sarita Chadha
Music by Artlist
Production Assistant: Sumit Singh
Set Decoration/Props: Raju Tambe (Sai Tej Enterprises)
Special Thanks to Prathamesh Garge
Film Equipment by Paxton Equipments
Lightman: Cibi (Two Star Enterprises Film Lighting)
Transportation: Nasir Mohammad
StepSetGo is a fitness rewarding platform that believes in providing additional motivation to its users for leading a healthier life. The app takes into consideration the number of steps one has walked over the day and rewards users with SSG coins that can be redeemed in the Bazaar (in-app marketplace). With more than 7 million registered users, SSG is one of the market leaders in the fitness space. The app has collaborated with leading brands like Bajaj Avenger, Puma, Skechers, Bewakoof, and Decathlon, among others to reward its users and encourage them to stay healthy.
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