Thursday, November 19, 2020

PROSE bags Branding & PR mandate for Virescent Infrastructure - KKR’s renewable energy platform

 18 November 2020, Mumbai: Prose Integrated (PROSE), a brand advisory and execution firm specialising in public relations, digital, advertising and advocacy, has bagged the branding and PR mandate of KKR’s new renewable energy platform in India — Virescent Infrastructure. 

The mandate involves providing end-to-end solutions from creating a brand identity to sustained conversations in mass media. The brand imagery envisaged jointly by the team at Virescent Infrastructure and PROSE represented the greatest transformation in India’s energy landscape towards green energy. 

The brand name ‘Virescent’ is derived from the Latin word “virescere”, which means “to become green” and aptly signifies Virescent Infrastructure’s business objective to acquire operating assets and leverage investment opportunities in the fast-growing renewable energy sector.

The logo design is a harmonious blend of the ‘Ashoka chakra', symbolising India’s growth story and perpetuity, and the ‘Energy Chakra’, representing the energy cycle within and internal harmony.

Speaking about the core idea behind the brand, Mr. Sanjay Grewal, Executive Director & CEO, Virescent Infrastructure, said: “We are committed to deploy growth capital responsibly for creating long-term and sustainable investment opportunities in Indian renewable energy assets. We wanted the core of the brand Virescent to depict this commitment for transparency, good governance and deep responsibility to investors needs and interests. The team at PROSE provided valuable inputs and insights for building the brand since inception.”

Sharing the thought behind the brand imagery, Mr. Setu Shah, CEO of Prose Integrated, said: “We are delighted to create an identity for Virescent which represents modernization and progress, yet one seeped in the Indian tradition, culture and value system. After successfully partnering with Exchanges, Stock broking firms, Trade Associations and NBFCs, signing up Virescent Infrastructure signals a new growth trajectory for PROSE in the Private Equity ecosystem. It was a wonderful experience to launch the brand”

About Virescent Infrastructure:  

Virescent Infrastructure (Virescent) is a renewable energy company in India. Headquartered in Mumbai, Virescent will expand its diversified portfolio of operational renewable energy assets by identifying investment opportunities that have stable cash flows stemming from long-term contracts with state and central government counterparties across India.

About PROSE Integrated: 

PROSE Integrated has partnered with over 80 clients across multiple sectors since 2014 for projects across Public Relations, Social Media Marketing and Advocacy. With presence in Mumbai, Delhi, Bangalore, Kolkata and Singapore, the firm has witnessed rapid growth crossing annual revenue of USD 1 mn. It’s USP is to combine traditional Public Relations and Digital solutions with powerful tools based on Social listening, Machine Learning and Artificial Intelligence. The firm is trusted by several large MNC brands like DIAGEO, BAYER, Parkway Hospitals Singapore as well as top Indian corporates such as Kirloskar Group, KPIT, Reliance and Ampersand Group to name a few.

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