Key Highlights of the Report
- Flipkart Big Billion Sale and Amazon Great Indian Festival have become synonymous with Festive Shopping
- Continued rise in festive shoppers due to attractive online offers and convenience of delivery
- Majority of the shoppers from Tier 1 and Tier 2 cities (close to 45-50 mn shoppers as on FY 20); Habit and Ease of digital payments
- Between November 2019 - June 2020 major buying was for essential items, rest picked up post the lockdown easing
- Myntra received 4 mn orders between June 19 - 23
- Most popular shopping categories - top 4 contenders - Apparel & Fashion , Home Appliances , WFH Products and Home Furniture
- % of low to medium festive spenders remains the same; high budget spenders > 1 Lac will see a reduction
- Purchasing pattern has changed due to the pandemic - High intent consumers are shifting to digital
- Emergence of direct to consumer brands i.e Wow Skin Science; Wakefit; MyGlamm; MamEarth
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