SPIRIT OF MUMBAI

BASF brings Kids’ Lab to Innovation Campus Asia Pacific in Mumbai  BASF promotes interest in science to primary school students  Kids enjoy real laboratory experience at newly opened Innovation Campus Asia Pacific in Mumbai  20th anniversary of BASF Kids’ Lab worldwide Post the inauguration of the Innovation Campus Asia Pacific in Mumbai, India, BASF brought its annual Kids’ Lab program to its new laboratories inside the Innovation Campus on Saturday. More than 240 Mumbai school children aged 6-12 learned more about the world of chemistry through simple, fun-filled experiments that highlight how chemistry plays an integral part in our everyday lives. 2017 marks the 20th anniversary of BASF Kids’ Lab worldwide. BASF focuses its corporate citizenship activities in India on Water, Sanitation and Hygiene (WASH), in support of the UN Strategic Development Goal #6, which seeks to “ensure availability and sustainable management of water and sanitation for all”. This y...

                                                      The long and short of literature Being hopeless lovers of wordplay, and not having enough of the beautiful musings that pop up on our screens day in day out, we are bringing together the best of the minds behind these words to one platform: India’s first ever Micro-Fiction Fan Fest. To celebrate The Micro-Fiction Fan Fest (TMFFF), we have joined hands with those who have had the nation; especially the youth fall in love with their magical world of minimalistic expression. Flash fiction in the form of literature, music, poetry, et al has been ruling our mind space along with the digital space. It’s time that Micro-fiction got its own platform and literati. We bring the long and short of literature to the youth instead of waiting for them to come to it and strive to make literature more a...

                                                                                        BeYu cosmetics, the hugely acclaimed , World famous , European cosmetics brand launched Weapons of Attraction in India on March 16, 2017. BeYu  acronyms for ' Be Yourself '. Picasso,  one of the greatest and most influential artists of the 20th century,   used arresting colors in his paintings , as expressive elements. Tom ( Thomas ) Strohmetz, an International Make up artist & Trainer for BeYu cosmetics , had visited Louvre in Paris as a five year old child with his family . He was mesmerized by Picasso's paintings. Tom confessed that he could not understand Picasso's abstract paintings , and still was enormously enchanted with Picasso's allur...

The Economic Times in partnership with AUM-LAI brought the Land Summit 2017 for the first time to India . ( A global conference on Land Economics, Infrastructure Development and Finance ) The Economic Times in partnership with AUM LAI brought the Land Summit 2017 for the first time to India. The conference powered by Gazenia Shelters, was a global conference on land economics, infrastructure development and finance was organised to contribute to the ecosystem for holistic land-use development. The summit also highlighted ‘the land question’ and discussed in depth about the contemporary social concerns such as problems of housing affordability and environmental quality. Land being the most basic of all economic resources, its use is crucial in shaping effective functioning of cities, determining degree of economic inequality and possibility of ecological sustainability. The global conference hosted a list of prominent speakers who deliberated on affordable...

 ' The one & only one Danone ' cause no one else can match the nutritional values & qualities of Danone Yoghurt . Oh, Really ?. Well , let's find out and then try out few interesting Danone Greek style Yoghurt - recipes. First and foremost is the Natural ingredients of Danone . Next, Danone is full of  Proteins and Calcium. Naturally,  none can beat Danone as it is World's No. 1 Fresh Dairy company. Choose Good , Feel Good, Enjoy Danone Yoghurt !                                       Mumbai bloggers were invited by DANONE for an interactive and fun meet at Out Of The Blue - Le Sutra ( Bandra, Mumbai ) . Post the warm welcome address by Ms. Gopika Kaul , Danone's Country Manager-Ms. Manjari Upadhye introduced us to Danone's Dairy business. She unveiled Danone Yoghurt 's new flavors , Mango & Blueberry amid loud applause.  Danone: Only Goo...

Vivo extends support to the theme for International Women’s Day 2017 - #BeBoldForChange   Vivo a premium global smartphone brand aims at inspiring women to #BeBoldForChange with a tribute video starring popular celebrity Bani J which lends support to the International Women’s Day 2017 campaign. The video focuses on breaking stereotypes and symbolizes a woman’s individuality and her bold side. It highlights how every woman has her own story and she should be bold enough to stand for what she believes.  Vivo India encourages women to be proud of their individualistic identity even in a mere selfie. A #PerfectSelfie is not about how the world wants to see you but it’s about who you are, so let your picture speak your identity. Mr. Vivek Zhang, CMO, Vivo India, said  “#BeBoldForChange is the campaign that not just breaks the stereotypes that have been prevailing in the society, but also celebrates womanhood and encourages them to take pride in their distinctive...

Oscars the Emperor of Movie awards should be best watched in the company of King. I know , what you must be thinking. Company of  King will cost you King's ransom. Don't worry , Be happy and watch Oscars in Golden ambiance at Gold Cinema , Santacruz. Here are the glittering glimpses of Gold Cinema to make you excited : Relive the beauty of Cinema with the #OscarsWeekAtGoldCinema at Santacruz The Academy awards have always been one of the most sought after awards and the home of every aspiring actor’s dreams. From 3 rd – 9 th March , Gold Cinema brings to you a week of celebrating some of the biggest cinematic marvels of 2016 including Jackie, Hidden Figures, Moonlight and La La Land at Milan Mall, Santacruz. ‘Oscars week at Gold Cinema’ is an opportunity for people to relive the brilliance of the storytellers that have melted everyone’s heart, may it be the music and performance of Emma Stone in La La Land or the first of its kind...