BeYu cosmetics, the hugely acclaimed , World famous , European cosmetics brand launched Weapons of Attraction in India on March 16, 2017. BeYu acronyms for ' Be Yourself '.
Picasso, one of the greatest and most influential artists of the 20th century, used arresting colors in his paintings , as expressive elements. Tom ( Thomas ) Strohmetz, an International Make up artist & Trainer for BeYu cosmetics, had visited Louvre in Paris as a five year old child with his family . He was mesmerized by Picasso's paintings. Tom confessed that he could not understand Picasso's abstract paintings , and still was enormously enchanted with Picasso's alluring color palette. That was the magical moment for Tom , when he decided to be a Painter, the make up Artist. The passion , the dedication of Tom's fascination for Picasso is totally reflected in BeYu cosmetics.
With over 500 cosmetics articles in the assortment, around 120 novelties per year, and a presence in over 40 countries, BeYu is excited to bring its colourful bandwagon to vibrant India. BeYu , a premium colour cosmetics brand in Germany, brings a range of world-class products – eyes, lips, nails and make up – especially suited to the Indian consumer. BeYu products are skin friendly and suitable to all skin tones and types.
BeYu is part of Germany’s ARTDECO cosmetics group. It was founded to fulfill the wishes and expectations of sophisticated, trend-oriented women everywhere: premium, high-quality cosmetics, with the perfect quality : price ratio.
At the grand launch ceremony hosted at St. Regis, Mumbai , International Make up artist & trainer Tom Strohmetz shared his ideas of self-confidence as he revealed the wonders of less-is-more make up techniques. If you never experiment, you'll never know what you truly are, believes Tom. He urged us to BeYu.
Friends, it's time to BE COLORFUL…BE CHIC…BE BEAUTIFUL….BE YOURSELF… BEYU . BeYu a German beauty cosmetic giant from the ARTDECO group has partnered with Kaunis to make its debut In India. A premium, young, dynamic and trendy colour-cosmetic brand BeYu is all about being yourself ! The brand does not believe in the mindless copying of what’s supposedly fashionable somewhere in the world and truly believes that everyone in the world is unique. Bringing the trends and colours of the world to you BeYu aims to make long-forgotten mottos like ‘Be yourself’ a firm part of your attitude once again. At a time in which having the courage to be yourself is far from easy BeYu creates products that inspire you to experiment with – and embrace – every aspect of yourself.
BeYu's innovative cosmetic products reflect the special moods, impulses and trends across the globe. BeYu’s color palette is as varied as the worldwide influences that define it. BeYu products are dermatologically tested and are suitable for sensitive skin. Paraben Free and Fragrance free, BeYu explicitly opposes animal testing and maintains very high quality standards using only the best ingredients for its products, which can be experienced with all senses: from the high-quality texture to the modern and functional packaging.
#BeYu will have stores in Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Kolkata and Hyderabad. Kaunis will act as an anchor for BeYu in the Indian beauty market.
Sascha Reinhard, Managing Partner, BeYu, said: “BeYu strives on recognising International trends and themes that are in vogue and adapting to constantly changing customer needs. Building on its principle of being unique, BeYu has developed a special Indian palette, which is apt for the Indian skin tone and
climate. Women in India now have one more reason to look beautiful with BeYu . Kaunis brings in the critical expertise in the Indian market and we feel glad to be associated with them. "
Tom Strohmetz- International trainer and make-up artist from BeYu talking about the exclusive range of make- up products suitable for Indian woman said, “Colors reflect individuality, intensity and emotions. They underline the personality and reflect current trends. Special moods, impulses and worldwide trends are picked up on and implemented in innovative cosmetic products at BeYu. Beauty is about enhancing what you have. Let yourself shine through. It’s a journey every woman must take!”
Ajay Ghooli, Managing Director, Kaunis added: “We at Kaunis are excited to introduce BeYu to India. True to its values, BeYu is a world class brand striving to deliver the best products to the world while promoting a very important message of Being Unique. We are sure it will be well received by Indian women given the brands legacy to innovate and experiment constantly”.
BeYu Products have an exceptional price-performance ratio with an Average selling price of Rs 975 onwards in India and will be available at your nearest store.