Mumbai, July 2022: Mumbai based upcoming rap sensation Vijay DK, has been officially onboarded by Believe Artist Services and Development (ASD). He has been the rapper-creator behind his famous track ‘Blueblood’, which has over 1 million Spotify streams and over 6.9 million views on YouTube. This has attracted a lot of attention and helped him build a large fan base.
Vijay DK is a young, 21-year-old, Mumbai-based rising hip-hop artist, whose amalgamation of the city's spoken lingo incorporated with unique Marathi samples in his production, has helped gain a lot of cheer from the internet. The rapper has almost 187K YouTube subscribers with total channel views at 16 million+ till date. Apart from Blueblood, Vijay DK has recently released two other tracks, ‘Down to Earth’ and ‘Nar Bann’ and is now looking forward to distributing his songs with Believe Artist Services and Development (ASD). He is more committed than ever about his music career.
Believe Artist Services accompanies artists at all stages of their careers thanks to its wide range of adapted solutions for artists which includes content creation, marketing, project management along with mentoring which is aimed at developing emerging and existing top and established talents with these strategic and innovative marketing services.
Shilpa Sharda, Director of Artists Services – Believe India commented, “The current scene of Hip-hop and independent music has never been more popular in India and Vijay DK is just another feather to this hat. He is already a rising star who has made his presence felt in Indian hip-hop with his style of music and creativity. We have built strong and prosperous relationships with some of the biggest artists in India purely on the skills and expertise that we bring to the platform and our goal continues to be to support all artists and labels locally, at all stages of their career.”
On the new signing, Vijay DK, says: “I am very excited to be a part of ASD vertical of Believe. I have heard a lot about the company and the way they have given flight to all fellow upcoming rap artists. I believe I have grown a lot; my style has evolved, and I’m really excited to share this new side of myself with my fans with newer and better creations in the coming future.”
Link to Blueblood - VIJAY DK - BLUEBLOOD (Official Music Video) Prod. by APY - YouTube
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,401 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness, and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints. Believe established in India in 2013 and has presence in Mumbai, New Delhi, Chennai, and Mohali.
Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV.PA, ISIN: FR0014003FE9).