Thursday, July 21, 2022



A Guinness World Records title has been created during ABHICL’s #JumpForHealth campaign 

#JumpForHealth in its 5th edition, is an initiative to encourage healthy living, and help the specially-abled walk again

ABHICL to donate 1 prosthetic leg for every 10,000 jumps

Mumbai, July 21, 2022: Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance subsidiary of Aditya Birla Capital Limited, a significant non-banking financial services company, has set a new Guinness World Records title for the 'Largest online video album of people jumping in the air’ with 5455 videos. ABHICL has achieved this record during its annual #JumpForHealth Campaign. 

 The 5th edition of #JumpForHealth Campaign kick started on World Health Day i.e. April 07, 2022, and continued till May 16, 2022, witnessing a large number of people start their health journey through the power of jumping while contributing towards helping differently-abled people walk again. Combining efforts of the participants, for every 10,000 jumps, ABHICL has vowed to donate one prosthetic leg.

Mr. Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said, “We are delighted to create this new record for our #JumpForHealth 2022 campaign. At Aditya Birla Capital we believe in encouraging people to self-realise the importance of staying healthy. #JumpForHealth was a step in that direction. A movement we started in 2017, it has been an inspiration for people to not only take care of their own health, but to also contribute to the mobility of a deprived person. Our sincere gratitude to the 5,455 participants who contributed more than 89,56,214 jumps in less than 40 days of this year’s campaign. On behalf of all of us across Aditya Birla Capital, I want to express my sincerest gratitude to Guinness World Records for recognising our efforts.”

Mr. Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance said, “At Aditya Birla Health Insurance, we have always worked to instil the concept of HeathFirst in the minds of our customers. We encourage people to take care of their health and inculcate the habit of healthy living. #JumpForHealth, started in 2017, is one of those initiatives that enables us to create awareness on health living and its benefits. Achieving the Guinness World Records title during this edition of #JumpForHealth Campaign has given us a moral fillip and we are thankful to all our stakeholders who've played a pivotal role in amplifying the 5th edition of ABHICL's #Jump for health campaign.” 

This year's #JumpForHealth campaign was based on the theme of freedom, and also promoted the concept of HealthFirst. As the world goes digital in the post-pandemic era, the #JumpForHealth campaign enabled people to work, play, learn, and socialise from any location. ABHICL with its campaign tapped into these qualities of participants, encouraging them to work towards a healthier lifestyle while bringing joy and happiness to those who can be benefitted a prosthetic leg.

In this edition of #JumpForHealth Campaign, 5455 participants contributed more than 89,56,214 jumps in two months. As a result, ABHICL will donate 895 legs to further its noble cause of helping specially-abled people walk again. Over the years, the campaign has received over 32.62 million jumps and ABHICL has donated 3262 legs so far. Celebrities like Sanjay Dutt, Mandira Bedi & Remo D’souza actively participated and encouraged others to jump along with them. 

About Aditya Birla Health Insurance Co. Limited, an Aditya Birla Capital Limited company: 

Aditya Birla Health Insurance Co. Limited (ABHICL), a subsidiary of Aditya Birla Capital Ltd. (ABCL), is a joint venture between Aditya Birla Group and MMI Holdings of South Africa. ABHICL was incorporated in 2015 wherein Aditya Birla Capital Limited (ABCL) and Momentum Metropolitan Strategic Investments (Pty) Limited (Formerly known as MMI Strategic Investments (Pty) Ltd.) hold 51% and 49% shares respectively. ABHICL commenced its operations in October 2016 and is engaged in the business of health insurance. Company’s current product portfolio includes unique offerings including chronic care and incentivized wellness. As on FY22, ABHICL recorded a gross written premium (GWP) of Rs.1727 Crore and covered more than 19 Mn lives. ABHICL has nation-wide distribution presence in over 4790 cities through branches and partner offices, 12 bancassurance partners and over 63,000 direct selling agents. ABHICL has scaled and diversified digitally enabled distribution through 89%+ digital channel growth with 183 branch locations, bancassurance available through 16,000+ branches, and  43+ digital partners covering  5 Mn.+ lives through  52+ contextual byte-sized and contextual products.

About Aditya Birla Capital: Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group. 

ABCL’s subsidiaries have a strong presence across Protecting, Investing and Financing solutions, ABCL is a universal financial solutions group catering to diverse needs of its customers across their life stages.  Powered by more than 30,500 employees, the subsidiaries of ABCL have a nationwide reach with 1,048 branches and more than 2,00,000 agents / channel partners and several bank partners.

As of March 31st, 2022, Aditya Birla Capital Limited manages aggregate assets under management over Rs. 3,706 billion, has a consolidated lending book of approx. Rs. 672 billion, and an active customer base of over 35 million, through its subsidiaries and joint ventures. Aditya Birla Capital Limited is a part of the Aditya Birla Group, in the league of Fortune 500. Anchored by an extraordinary force of over 140,000 employees, belonging to 100 nationalities, the Aditya Birla Group operates in 36 countries across the globe.

About Momentum Metropolitan Holdings Limited (Momentum Metropolitan)

Momentum Metropolitan Holdings Limited (Momentum Metropolitan) is a South African based financial services group listed on the Johannesburg and Namibian Stock Exchange. Momentum Metropolitan was formed from the merger of Metropolitan and Momentum, sizeable insurance-based financial services companies in South Africa. MMH conducts its business through operating brands Metropolitan, Momentum, Guard risk, Momentum Multiply and Eris Properties. The group operates in 17 countries across the globe: 13 in the African continent, Hong Kong, Indonesia, United Kingdom, and India through a direct presence, strategic partnerships and joint ventures.

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