Pop Culture Sensation Marks Milestone With In-game Celebrations
Culminating on July 19 Anniversary
Mumbai – July 18, 2022 – Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced that in conjunction with the 13th birthday of Words With Friends on July 19, which is “National Words With Friends Day”, the popular franchise has kicked off a celebratory campaign with its community. The in-game extravaganza, which will also be celebrated on the game’s social platforms, will feature a slate of exciting gameplay events, giveaways, challenges and sweepstakes celebrating the game’s love of words and ongoing spirit of friendly competition.
“Words With Friends has grown beyond a mobile game into a pastime that’s embedded in popular culture, and we’re excited to enjoy National Words With Friends Day with our community,” said Yaron Leyvand, Executive Vice President of Mobile Games at Zynga. “Every day, Words With Friends connects millions of players around the globe, and we want to recognize the importance of those connections by celebrating our franchise’s 13th birthday together in the game we all love.”
Some of the milestones Words With Friends has recently achieved are shown in the following infographic:
Key birthday promotions taking place in Words With Friends 2 include:
- New Birthday Cake Tile Style Bundle (7/18/2022): Players can purchase this limited time bundle from the Premium Store including the Birthday Cake Tile, power ups and coins.
- Word Of The Day and Free Facebook Gift (WOTD 7/19/2022): Themed for Words With Friends Day, the WOTD will lead players to the game's Facebook page, where players can claim an in-game reward and enter to win in-game prizes throughout the week.
- Limited-Time Event (7/14 - 7/19/22): Players can match wits with “Baker Bella” to win an exclusive 13th birthday-themed profile frame.
- Words With Friends Day Sweepstakes (7/15 - 7/22/22): Players have the opportunity to win one of 13 Words With Friends Day Prize Packs with in-game rewards.
Zynga founded National Words With Friends Day in 2021 to celebrate the anniversary of its popular word game and to celebrate the players who share a passion for smart wordplay and intellectual competition. In 2021, the Registrar at National Day Calendar proclaimed National Words With Friends Day to be observed annually on July 19.
Launched in 2009, Words With Friends has grown from popular mobile game to global pop culture sensation. The franchise has expanded to new platforms like Facebook Messenger, launched a hit sequel with Words With Friends 2 and brought innovative new ways to play to people around the world. The franchise’s success through this more than decade-long journey has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans’ lives.
Words With Friends 2 is playable on iOS and Android devices worldwide, as well as on Facebook. For more information and to connect with other fans, follow us on Facebook, Instagram and Twitter, and visit the game’s website at www.wordswithfriends.com.
Zynga is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO)
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™ and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.
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