From Lalbaug to Pune, Soframycin Carries the Spirit of Care This Ganesh Utsav

This Ganesh Utsav, Soframycin, a 50 year old trusted topical healthcare brand from Encube Ethicals Limited, is bringing its commitment to accessible care for everyday injuries closer to consumers through an extensive sampling initiative across two major festive destinations—Lalbaug in Mumbai and Mayuresh Mitra Mandal in Pune. Facilitated by MCA Worldwide, the initiative aims to introduce consumers to Soframycin’s topical products while strengthening the brand’s connection with audiences during the festive season.

Ganesh Utsav brings together large crowds, long walks and hours of waiting, creating everyday opportunities for minor cuts, scrapes, abrasions and other skin concerns. Soframycin helped in these moments by bringing its medicated cream and powder directly to devotees through on-ground sampling, offering relevant skin care where and when it could be needed. This helped reinforce Soframycin’s role as a trusted companion for everyday injuries and skin care, even in the midst of festive celebrations.

The campaign brought Soframycin’s new message Bhakti Aapki Care Hamari alive at Lalbaug, evolving the brand from a trusted antiseptic to a cultural companion during one of India’s most cherished spiritual gatherings.

Reaching Consumers Across Mumbai and Pune

As part of the initiative, Soframycin sampled more than 1 lakh units of its medicated cream and over 80,000 units of its medicated powder at Lalbaug, creating a significant consumer outreach opportunity during one of Mumbai’s most prominent Ganesh Utsav celebrations. The extensive sampling activity reflects the brand’s focus on taking its topical healthcare products beyond conventional retail touchpoints and directly into high-footfall public environments.

The initiative also extended to Pune, where Soframycin established a presence at Mayuresh Mitra Mandal, connecting with devotees and strengthening the brand’s on-ground presence during the festive celebrations. By participating across two important Ganesh Utsav destinations, the brand strengthened its consumer engagement while bringing its topical antibiotic medication closer to consumers.

Through this initiative, MCA Worldwide continues to facilitate brand integrations that connect healthcare brands with culturally significant properties and large on-ground audiences. Soframycin’s participation highlights how festive platforms can create opportunities for product awareness and consumer interaction, while carrying the message of care across cities.

About Soframycin

Soframycin is a trusted healthcare brand from Encube Ethicals Limited, with over five decades of legacy in India. The brand offers a range of products for everyday injuries, skin concerns and situations requiring care. With its established presence and evolving portfolio, Soframycin continues to build on its legacy of care while staying relevant to everyday consumer needs.