Senco Gold & Diamonds opens 6th store in Mumbai inaugurated by actor Wamiqa Gabbi

Located at Level 1 of Sky City Mall, Borivali, the brand’s latest destination in the city showcases exquisitely handcrafted gold, diamond and platinum jewellery; takes total retail presence of the brand across Maharashtra to nine outlets

Mumbai, 29th March 2026 – Senco Gold & Diamonds unveiled its newest store at Level 1 of Sky City Mall, Borivali, marking a significant step in deepening its presence in Mumbai’s thriving retail landscape. The grand launch was elevated by the presence of actor Wamiqa Gabbi, who inaugurated the store.

Designed as a modern jewellery haven, the store spans approximately 2,475 sq. ft. and brings together some of Senco’s most iconic and intricately crafted collections across gold, diamond and platinum. From heirloom-inspired traditional designs to sleek, contemporary silhouettes, from everyday elegance to statement masterpieces, the store offers a thoughtfully curated repertoire that caters to the evolving tastes of Mumbai’s discerning customers. This includes Senco’s latest Everlite additions the Art Deco collection, which brings bold geometric forms and clean, architectural lines inspired by the opulence of the Deco era, reimagined for today’s style-forward generation; and the Retro collection, which blends iconic vintage influences with modern minimalism to create lightweight, glamorous pieces with a fresh contemporary twist.

Actor Wamiqa Gabbi, who wore a stunning handcrafted piece from Senco’s latest collection, said, “What I love about Senco is how their jewellery feels personal, crafted with heritage, yet designed with a versatility that truly fits Mumbai’s incredibly diverse audience. This city brings together every culture, every age and every style, and Senco somehow has a piece for all of them from modern minimalists to lovers of classic tradition. It’s a brand that understands how people really live and express themselves today, and I’m thrilled to inaugurate a store that celebrates that spirit.”

“We are delighted to further strengthen our footprint in Mumbai with the launch of our 2nd Borivali store. Mumbai is a market defined by both deep-rooted traditions and a strong sense of modern aspiration, and this expansion allows us to engage more meaningfully with a wide and evolving customer base. At Senco Gold & Diamonds, we continue to focus on product, design and overall customer experience. This store is an extension of that approach, designed to meet the needs of today’s customers.” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.

“At Senco, we see jewellery as something deeply personal - people don’t just buy it, they associate it with moments, emotions and milestones in their lives. That understanding shapes how we approach our designs and the overall in-store experience. With the Borivali store, we wanted to create a space where customers can explore a wide range of styles at their own pace, whether they are looking for something for daily wear or for a significant occasion. We see this store as an important step in strengthening our relationship with customers in Mumbai and being present for them across different moments and needs,” added Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds.

Strategically located within Level 1 of Sky City Mall, Borivali, the store is poised to become a go-to destination for jewellery lovers in the western suburbs, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.

Address:

Senco Gold & Diamonds, Unit No F41, Level 1, Skycity Mall, Dattapada Rd, Khande Rao Dongari, Borivali East, Mumbai, Maharashtra 400066

About Senco Gold & Diamonds:

Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy spanning over 85 years and is the largest jewellery retailer in Eastern India by number of showrooms. The brand has been recognised as the 2nd Most Trusted Jewellery Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewellery Brands by TRA in 2024, outperforming several industry peers.

Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.

Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.

With this launch, Senco now operates a total of 9 stores in Maharashtra, including 6 in Mumbai, excluding the Borivali store. Senco Gold Ltd. offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.