To continue its proud legacy of agency-led growth, LIC has embarked on an ambitious mission “Jeevan Samarth” that aims on future-proofing its entire ~14 Lakh agent workforce to meet the rapidly evolving needs of customers. To achieve this, LIC has partnered with globally renowned strategy consulting firm M/s. A. T. Kearney which will undertake this agency transformation project by reviewing the existing agency framework of LIC on an end-to-end basis. It will also entail revamping the agency operations at the Branch, Division and Zonal level directed towards establishing global best practices in the wake of fast-changing industry and regulatory landscape of the insurance sector in India.
Thursday, July 4, 2024
LIC undertakes agency transformation initiative “Jeevan Samarth” for higher empowerment of Agents.
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