Tuesday, May 28, 2024

Zoya Gin Wins ‘Campaign Innovator of the Year’ at ICONS OF GIN INDIA 2024 Awards and ‘New Product of the Year’ at Ambrosia Awards, INDSPIRIT 2024


Allied Blenders and Distillers Limited (“ABDL”) tastes success with back-to-back wins at Icons of Gin India 2024 Awards and Ambrosia Awards, INDSPIRIT 2024 

Mumbai, 27th  May 2024:  Zoya Special Batch Premium Gin (“Zoya Gin”) from Allied Blenders and Distillers Limited (“ABDL”) has won the ‘Campaign Innovator of the Year Award’ at the ‘ICONS OF GIN INDIA 2024’. The award recognizes ABDL's launch campaign for Zoya Gin with “Live, Love, Rejoice” and its “Zoya Tales” original cocktail programme. 

The ICONS OF GIN INDIA award follows ABDL's win for the New Product of the Year for Zoya Special Batch Premium Gin at the Ambrosia Awards, INDSPIRIT 2024. 

Bikram Basu, Chief Strategy & Marketing Officer, ABDL, remarked, "Our wins with Zoya Special Batch Premium Gin at ICONS OF GIN INDIA 2024 and Ambrosia Awards, INDSPIRIT 2024, after launching in January 2024, underscore ABDL's dedication to producing contemporary brands that appeal to consumer tastes and preferences."

Arvind Hangal, Marketing Director, ABDL, adds, "Zoya Special Batch Premium Gin is the first gin from ABDL in the premium spirits category, in line with our stated portfolio strategy.”

Allied Blenders and Distillers Limited launched Zoya Special Batch Premium Gin in January 2024 as part of its Premium Brands Vertical.

About ZOYA Gin:

Zoya Special Batch Premium Gin is made from 100% grain and natural spirits, with juniper and 12 botanicals to give it a beautiful, fresh and unique finish.

About Allied Blenders and Distillers Limited:

Allied Blenders and Distillers Limited (“ABDL”) is the largest Indian-owned Indian-made foreign liquor (“IMFL") company and the third largest IMFL company in India, in terms of annual sales volume between Fiscal 2014 and Fiscal 2022. Its flagship brand, Officer's Choice Whisky has been one of the top selling whisky brands globally in terms of annual sales volumes between 2016 and 2019. The Sterling Reserve brand and ICONiQ White Whisky, its premium, semi-premium and deluxe offerings respectively, are Millionaire Brands’ or brands that have sold over a million 9-litre cases in one year. The company has a portfolio that has presence in spirit categories of whisky, brandy, rum and vodka and as of August 31, 2023, it has exported its products to 14 international markets. As of August 31, 2023, its network includes 9 owned bottling units, 1 owned distillery and 23 non-owned manufacturing units.

Disclaimer: Allied Blenders and Distillers Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a draft red herring prospectus dated January 15, 2024 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, the Company website at www.abdindia.com and the websites of the Book Running Lead Managers - ICICI Securities Limited, ITI Capital Limited and Nuvama Wealth Management Limited (formerly known as Edelweiss Securities Limited) at www.icicisecurities.com, www.iticapital.in and www.nuvama.com, respectively and the websites of BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively. 

Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Red Herring Prospectus, including the section titled “Risk Factors” of the

 Red Herring Prospectus, when available. Potential investors should not rely on the DRHP for any investment decision.

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