• The company plans sales of INR 200 crore from Chef Magic in 3 years
• Contributes towards a healthier India by promoting cooking at home
Mumbai: 04th April 2024: Wonderchef, an industry leader in premium kitchen appliances, today announced the launch of Chef Magic, an innovative, all-in-one kitchen robot designed to transform the home cooking experience with fully automated cooking processes. The device has 100’s of pre-loaded recipes, which can be chosen at will from the smartphone-like touchscreen. Chef Magic then guides the user about which ingredient to add, weighs the ingredients, and performs all cooking functions like mixing, chopping, steaming, sautéing, blending, frying, stirring, and kneading.
Ravi Saxena, Founder and CEO of Wonderchef said, “We are confident of achieving INR 200 crore in sales from Chef Magic in 3 years. This product will be leveraged strategically to further strengthen our foothold in overseas markets and we will be servicing the global markets from June this year. There is already a tremendous demand from Indians living abroad and from parents in India whose kids are abroad. The 120-volt machine for North America has also been developed and would be made accessible in the USA and Canada. All machines will keep getting regular recipe updates.”
He continued, “Chef Magic is a connected device. We will keep the machine active and the experience exciting by adding fresh recipes every week as per customer preference. These new recipes can be downloaded by our customers simply by connecting the machine to their Wi-Fi for a few moments.”
Developed for Indians worldwide, Chef Magic comes with over 200 pre-loaded recipes by Chef Sanjeev Kapoor that cover not only popular Indian delicacies but also vegan, Jain, Continental, Thai, Chinese, Italian, Mexican, and many other global cuisines. Considering Wonderchef’s focus on health, it has also partnered with renowned nutritionists to develop diabetic-friendly, heart-healthy, and gut-friendly recipes.
“We have realized there is a massive gap between the kind of food people want to eat and what they can conveniently make at home,” explained Mr Saxena further. “Chef Magic bridges that gap by putting professional-level cooking capabilities into the hands of our customers. Our mission has always been to develop intelligent solutions that make cooking accessible and enjoyable for everyone at home. With Chef Magic, we've raised the bar by merging cutting-edge engineering with world-class culinary expertise to create a product that empowers everyone to cook at home like never before.”
Chef Magic comes with state-of-the-art hardware and technology, such as an in-built weighing scale for precision, 360° induction heating for faster and even cooking, an intuitive touchscreen interface for easy access, a customised mobile app, separate blades for chopping, kneading, whisking and stirring, an all-in-one smart jar, 2 sets of steamers, and a patented cleaning tool that enables automated cleaning of the machine within 3 minutes. It is covered by an industry-leading 2-year doorstep warranty. Chef Magic exemplifies Wonderchef's steadfast commitment to culinary innovation and its vision of elevating the at-home cooking experience through intelligent design.
Chef Sanjeev Kapoor said, “Indians suffer from lifestyle diseases like obesity, heart trouble, and diabetes. Our food is complex, and youngsters take the easy path of ordering outside food. Regular consumption of outside food is terrible for health. Chef Magic has made Indian cooking not only easy but automated at home. At Wonderchef, we are working towards a healthier India.”
With its mobile app, users can operate Chef Magic remotely with unparalleled freedom. They need to be in the kitchen just to put the ingredients. As the machine cooks the food, the progress can be tracked on the mobile while the user may relax with friends in the living room or work on their laptop or play with the kids. Chef Magic not only empowers everyone to cook, it gives them complete freedom. The machine also allows users to create their own recipes and store them on the device. This way the family’s heritage recipes can be saved forever. This machine, loaded with legacy recipes, can be given to kids as they go to study or to set up their own homes.
The Chef Magic ad film promoting gender equality has gone viral globally and is being appreciated as one of the finest ad films of recent times.
Chef Magic is now available at an introductory price of INR 49,999 on Wonderchef’s official website and across all major retail outlets. Full technical specifications can be accessed at www.wonderchef.com.
About Wonderchef Home Appliances Private Limited:
Established in 2009 by serial entrepreneur Mr. Ravi Saxena and Chef Sanjeev Kapoor, Wonderchef is the leading brand of quality cookware and premium kitchen appliances that enable customers to cook healthy, tasty food with convenience. With over 600 products, Wonderchef reaches every corner of the country with its strong omnichannel distribution, including over 80,000 women entrepreneurs, numerous exclusive brand outlets, and is present in over 20,000 retail outlets. The brand has a growing footprint worldwide and is available in about 25 countries across five continents.
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