Sunday, February 4, 2024

ABD wins in Brussels at the International Taste Institute Awards.

The Allied Blenders and Distillers product portfolio walks away with 9 global awards for superior taste.

Mumbai, 5th February 2024:  Allied Blenders and Distillers Limited (ABD), the largest Indian-owned Indian-made foreign liquor (“IMFL”) company and the third largest IMFL company in India for sales volume between Fiscal 2014 and Fiscal 2022 has won at the International Taste Institute (ITI) Awards, Brussels.

Three premium products from the company, namely, X&O Barrel Premium Whisky, Sterling Reserve Premium Cellar Brandy, and Sterling Reserve Blend 10 Premium Whisky have been recognized as Remarkable Products. This achievement stands out from a total of 9 wins for the ABD portfolio.


A distinguished jury comprising over 200 top-tier gastronomy experts from 20 countries evaluated and awarded Superior Taste awards to the ABD portfolio. Winners included Srishti Premium Blended Whisky, Kyron Premium Brandy, Officer’s Choice Blue Whisky, Sterling Reserve Blend 7 Whisky, ICONiQ White Whisky, and the flagship Officer's Choice Whisky.

Commenting on the occasion, Bikram Basu, Chief Strategy & Marketing Officer at ABD, said, "We are happy that ABD's products have been recognized by the prestigious International Taste Institute, Brussels. Over the years, we have developed a well-recognized product  portfolio, and transformed from a single brand company to multi-product and multi-brand company with presence across various categories and segments of the IMFL industry in India. Our consumer centric approach in building brands has enabled us to achieve high sales volumes. "

Arun Barik, Executive Director, said: "It's gratifying to see new blends like Sterling Reserve Premium Cellar Brandy and X&O Barrel Premium Whisky earn prestigious awards, and Sterling Reserve Blend 10 being consistently recognized as a Remarkable Product for three consecutive years by a jury."


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About ABD:

Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned Indian-made foreign liquor (IMFL) company and the 3rd largest IMFL company in the country, in terms of annual sales volume between Fiscal 2014 and Fiscal 2022. Its flagship brand, Officer's Choice has been one of the top selling whisky brands globally in terms of annual sales volumes between 2016 and 2019. The Sterling Reserve brand and ICONiQ White Whisky, its semi-premium offerings, have met with success. The company has a portfolio that has strong presence in spirit categories of whisky, brandy, rum, vodka and gin that exported to 14 countries. Today, its network includes 9 owned bottling units, 1 owned distilling unit and 23 non-owned manufacturing units.

Disclaimer: Allied Blenders and Distillers Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a draft red herring prospectus dated January 15, 2024 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at, the Company at and the websites of the Book Running Lead Managers - ICICI Securities Limited, ITI Capital Limited and Nuvama Wealth Management Limited (formerly known as Edelweiss Securities Limited) at, and, respectively and the websites of BSE Limited and National Stock Exchange of India Limited at and, respectively. 

Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Red Herring Prospectus, including the section titled “Risk Factors” of the Red Herring Prospectus, when available. Potential investors should not rely on the DRHP for any investment decision.

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