ITC Foods introduces Aashirvaad Mithaas along with B Natural Beverage Range to celebrate Raksha Bandhan

National 29^th August 2023: Raksha Bandhan, is a beautiful festival that celebrates the pure bond between siblings. Brothers and sisters pray for each other’s good health, well-being, and success. Showering each other with gifts on this occasion symbolises love and care they share. Gifting is an important part of the celebrations and brothers spend a lot of time, effort choosing the perfect gift for their sister and vice versa. To make the celebrations sweet and memorable, ITC Foods brands have introduced specially crafted traditional Indian sweets and delightful beverage range.

ITC Foods products are synonymous in every Indian household and is known for its quality and variety of products. On this special occasion, ITC Foods has launched Aashirvaad Mithaas, traditional Indian packaged sweets. Under the brand two variants of Peda – Sahi Peda and Kesar Peda  are available. For Rakhi a special gift pack of Assorted Pedas will available to consumers priced at MRP 349. Carefully crafted, these Pedas are soft, rich and infused with the goodness of milk. This also marks the  ITC Foods entry into the packaged sweets category.

ITC Foods, B Natural juices are mostly made from fruits sourced from Indian farmers from across the country. They contain the goodness of real fruit pulp making them an ideal choice for gifting. B Natural's Festive Delight gift packs are an assortment of juices such as Alphonso from Ratnagiri, Mixed Fruit from Himalayas, apple, Guava etc that will make every moment of this cherished celebration even more special. They will be available in four different packs  – Grand Celebration Pack priced at MRP 430, Select Premium Pack  priced at MRP 340 and Chhota Bheem Kids Pack priced at MRP 160 and Coconut Water Gift Pack priced at MRP 360.

 

For those who love chocolate and any celebration is incomplete without it, the Sunfeast Dark Fantasy hamper will make the perfect gift. Filled with the magic of sun-baked rich crust cookie that enrobes the smooth chocolate, accompanied by a luscious, dense milkshake infused with authentic Belgian chocolate. Each hamper is priced at MRP. 260.

 

Aashirvaad Mithaas will be available for purchase on ITC Store and select stores in Delhi, NCR. While B Natural and Dark Fantasy will be avaiable at retail outlets across Delhi, Punjab and Chandigarh.