Friday, June 30, 2023

SUGAR Cosmetics inaugurates its 200th brand owned store

~Unlocks another milestone with hundred new outlets within the last twelve months~

28 June, 2023, Bengaluru: SUGAR Cosmetics (“SUGAR”), India’s leading omnichannel beauty brand and a cult favorite amongst Gen Z and Millennial consumers, achieves a historic milestone by opening its 200th exclusive brand-owned store within a year of its 100th store launch. With this recent store at Bengaluru - SUGAR now has the highest number of brand owned stores amongst all beauty brands available in India.

Situated in a total retail space of 450+ sq. ft. at Mantri Square Mall, SUGAR’s 200th store creates a vibrant and immersive shopping experience for make-up enthusiasts, that houses trending picks across categories such as Lips, Eyes, Face and more. The store has the brand’s trained beauty advisors and cutting-edge product range of 550+ SKUs such as foundations, highlighters, BB creams, concealers, lipsticks, eyeshadows, bronzers and even skincare.

Having started as a direct to consumer (D2C) brand in 2015, SUGAR Cosmetics rapidly ventured into offline retail in 2017 via partnerships with large format retailers and general trade stores. The brand’s first own store was launched in 2019 and soon became a popular destination for beauty enthusiasts. Today, SUGAR Cosmetics is available at 45,000+ retail outlets across 500+ cities with the southern region being a key market for the brand, housing the second highest number of retail touch-points. Since the pandemic, while competitors have rescinded plans of opening new stores and even closed existing ones, SUGAR has consistently continued to double-down on the brand’s own stores. This format has been proved to be wildly popular even beyond metro cities in locations such as Jalandhar, Surat, Nagpur and others.

Renowned PAN India Actor Tammannah Bhatia, SUGAR’s brand ambassador said, “A huge congratulations to SUGAR Cosmetics on their 200th store’s record-breaking opening. SUGAR has made space not only in mine, but every Indian woman’s vanity! I have always admired the brand and aligned with its core vision of providing women access to premium quality makeup products specifically catering to Indian skin requirements. This announcement makes me feel extra special as SUGAR is expanding its reach for a diverse range of makeup enthusiasts from the South. I am happy to be a part of this milestone with SUGAR.”

“The launch of our 200th SUGAR store in Bengaluru at a record-breaking pace after the inauguration of our 100th store a year ago is a strong testament to the loyalty of our customers and hard work of our team. We are incredibly humbled to reach this momentous milestone of expanding to 200 brand owned stores nationally (also the 40th store in the southern region).  SUGAR is on a mission to celebrate the everyday YOU with meticulously curated products for Indian skin tones. Since the opening of our first store, SUGAR has witnessed the evolution of the Indian beauty enthusiast who is aware of and chooses high-quality makeup for herself. We have always enjoyed strong traction from the brand in the south and are committed to further expanding our retail network across this region.  As the beauty industry evolves, SUGAR will continue to remain at the forefront and offer innovative and inclusive products that inspire self-expression and foster self-confidence.”, said Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics


With offline retail expected to dominate the lion’s share of sales over the next 10 years, SUGAR aims to expand its offline reach to over 100,000+ stores by the next fiscal year.  By augmenting rapid retail expansion and visual merchandising with core focus on product innovation, SUGAR Cosmetics is set to grow from strength to strength.

The milestone event for the brand was celebrated with day-long exciting activities for customers, visitors, social media influencers and media fraternity who tried out a mix of SUGAR’s newly-launched products and all-time classics along with a makeover experience. The brand also extended the celebrations to popular social media platforms where it enjoys a loyal fan base of over 2.7+ million followers on Instagram (largest by any Indian consumer brand) and 1.4+ million on YouTube.

~ ENDS ~

Notes to Editors:

About SUGAR Cosmetics (

SUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its best-selling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 45,000+ retail touchpoints across 550+ cities and a mission of reaching the doorstep of every makeup user in the country.

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