Monday, February 13, 2023

Penang Roadshow to India 2023: ‘Chalo Penang’ Campaign to boost MICE industry.


India: The Penang Convention & Exhibition Bureau (PCEB) is once again hosting the 6th edition of Penang Roadshow to India 2023 that will be taking place in 4 different cities from 13 – 20 February in Mumbai (13 February), New Delhi (15 February), Chennai (17 February) and Hyderabad (20 February). There will also be a networking event hosted in each city to connect and collaborate with India buyers from the MICE industry.

Penang’s second virtual roadshow to India early last year attracted 24 buyers and trade visitors registering from various travel trade sectors in India. Going back to its physical form, this year a total of 14 registered exhibitors together with Team PCEB will be welcoming an estimation of 800 buyers and trade visitors in total.

The Penang State Minister for Tourism and Creative Economy, the Hon. Yeoh Soon Hin, said ‘’PCEB will also be launching the latest meeting and incentive packages to re-establish connections with the India market to cater to the preferences of our business travellers.” These are one of the many efforts in providing a fresh perspective of Penang by including the attractions available in Mainland, Penang. 

This year, Penang anticipates around 2500 events with 260,000 delegates, with an estimated economic impact (EEI) of RM1 billion. This conveys a message of confidence that Penang is ready and reflects its capability to host large and world-class events. One to mention will be the V-Convention, one of the largest events hosted bi-annually in Penang with a total delegate of 15,000 in each round. This notable convention draws a majority of delegates from India. 

‘’PCEB is strategising comprehensive blueprints to position Penang higher in the Indian market. The growth and advancements of the tourism industry in Penang is rapidly moving forward now, especially in the mainland of Penang,’’ said Ashwin Gunasekeran, CEO of Penang Convention & Exhibition Bureau (PCEB).  Moving forward, Team PCEB will be doing more site inspections in the mainland to identify and utilise the products and services in Mainland, Penang for the MICE industry. This effort will also be in line with the vision and mission of Penang State Government.

As a strategic partner, Malaysia Airlines will support and provide a wide range of services and connections across our local and global network. Therefore, Penang is working closely to activate airline connectivity with India to accommodate the Indian market. Malaysia Airlines is also able to market Business Events Penang in their key markets, including India, the UK, China, Australia, North Asia and ASEAN Countries.

During the Penang Roadshow to India, PCEB will also be launching its very own campaign ‘Chalo Penang’ in all the four cities. The campaign aims to strongly activate Penang as a preferred meeting & leisure destination for the Indian travellers. This campaign will be an opportunity to foster mutually beneficial relationships with the India travel agents and explore potential avenues to entice the India market, which is a key market for Penang. 

The list of exhibitors that are joining this year’s roadshow include: 

1. Apollo Holidays

2. Fantastic Holidays

3. Shangri-la Rasa Sayang

4. Courtyard by Marriott

5. Tourism Malaysia

6. DU Digital

7. Melia Hotel

8. The Wedding Asia

9. Malaysia Airlines

10. Lexis Group of Hotels

11. Malabar Restaurant

12. DIYA Malaysia

13. Setia Spice Convention Centre

14. Ace Conference & Events

For more information on the roadshow, please visit -

About Penang Convention & Exhibition Bureau (PCEB)

Penang Convention & Exhibition Bureau (PCEB) is a state bureau established to develop the Business Events and meetings, incentives, conventions and exhibitions (MICE) industry in Penang. PCEB aims to position Penang as the preferred location for Business Events activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience. 

In line with its mission to incubate the growth of Business Events in Penang, PCEB serves as Penang's focal point for the coordination of all Business Events activities, providing expert assistance to organisations and Business Events planners at every step of the planning. PCEB's team of industry experts work hand-in-hand with professional service providers and world-class hotels, convention centres and unique venues to ensure the smoothness and success of each event organised. PCEB's goal is to enhance our Business Events clients' experience and at the same time to expand the beneficial economic impact of local MICE businesses.

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