Wednesday, February 15, 2023

#NoMoreMissingMeat says Vir Das in the latest campaign with UnCrave


The comedian and actor is the face of the brand introducing the country to plant-based meats

February 7th, 2023: UnCrave, the plant-based meat brand by Licious, unveiled popular comic, actor and musician Vir Das as its Brand Ambassador. UnCrave understands how meat-lovers feel without meat and fulfills this gap with the most meat-like, vegetarian solution through its plant protein-based meat products. With the launch of the third product by the brand - the UnCrave Mutt~n Galouti Kebab - UnCrave is strengthening the present seekh kebab range that includes Chick~n and Mutt~n seekh kebabs.

Telling us more about the collaboration, Simeran Bhasin, Business Head, UnCrave said, “Two years of R&D into the space, combined with a deep understanding of meat-lovers’ preferences have resulted in UnCrave - the meatiest, tastiest and the most wholesome plant-based meat alternative. UnCrave is a light-hearted, animated, and highly expressive brand, much like Vir’s brand of humour; hence this collaboration was meant to be. We are very excited to introduce the category to the country and provide another way to satiate their meaty cravings.”

Talking about his association with UnCrave, a much-enthused Vir Das said, “I am a hardcore meat-lover and the very idea of no meat on some days is not an idea in my head. So, the association between UnCrave and me is like… like me and funny - it’s simply meant to be! I am all for the idea of having meat whenever one craves it, and if, for any reason you can’t eat meat then there’s always UnCrave - the answer to your cravings, the closest alternative possible, and yet the tastiest and meatiest!”

UnCrave offers a meaty and delicious experience synonymous with its watchword - #NoMoreMissingMeat; aptly brought alive by Vir Das in the new campaign. Meat-lovers would never have to live through tough moments of craving for meat on meatless days, as now they can simply give in to their cravings - or UnCrave; by digging into delectable Chick~n and Mutt~n Seekh Kebabs, and Mutt~n Galouti Kebabs. #NoMoreMissingMeat is indeed a reality, and a tasty, juicy one at that! The delicious UnCrave range offers ready-to-cook, plant-based meat dishes, which have high protein, dietary fibers, no trans-fat, or other artificial preservatives.

Watch the first film of the campaign on the UnCrave Insta page here (; and get a fix for your meatless cravings here (  

About UnCrave:

UnCrave is a Licious brand that entered the plant-based meat category with a vision to create an indistinguishable plant-based equivalent to every meat dish in the world. As India’s favourite meat brand, Licious wants its consumers to never have to crave meat. As a nation of meat lovers, we do not consume meat as often as we would like to due to various reasons but with UnCrave which is all vegetarian but tastes just like meat, there will be no more meat cravings. UnCrave products are nutritionally very rich - high in protein and with good fiber content; with no trans-fat, artificial preservatives or added MSG. The UnCrave range is currently available in Delhi NCR, Mumbai, Bangalore and Pune through the Licious App, marketplaces and Licious stores. The brand is built with a vision to have a plant-based solution to all kinds of meat cravings and empower the consumer to choose their source of satiation.

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