Mumbai, June 28, 2022: Today, on 26th June 2022, first homestay enterprise setting up initiative under SIDBI's J&K tourism cluster development program was launched at Konernag. Around 25 enthusiastic and aspiring youth will undergo capacity building training for a month post which they will be supported in setting up homestays. Besides coming in of homestaypreneurs, the initiative will boost local economy and will be a model for sustainable tourism.
The director- department of tourism Mr. G.N. Itto graced the event with his presence. Besides, Mr. Qasim Malik, Deputy Director- Department of tourism and Mr. Mohd. Altaf wani President- Kokernag Development Authority were the guest of honour. Dr. R K Singh, CGM SIDBI addressed the participants virtually and assured SIDBI's support to the program. The programme can eventually be scaled up to cover 75 offbeat tourist destinations identified in the state.
It may be mentioned that SIDBI is principal financial institution in the country and has adopted 5 clusters for soft infrastructure support and tourism cluster in J&K is one of them. SIDBI identifies pain points in coordination with local stakeholders and addresses key ones with strengthening of local service providers such that sustainable solution is arrived at. KPMG is implementing agency.
Endeavour is to align J&K tourism to good practices of other destinations and raise the delights of people dreaming to experience kashmiriat - a rich cultural heritage.
Since its formation in 1990, SIDBI has been impacting the lives of citizens across various strata of the society through its integrated, innovative and inclusive approach. Be it traditional, domestic small entrepreneurs, bottom-of-the-pyramid entrepreneurs, to high-end knowledge-based entrepreneurs, SIDBI has directly or indirectly touched the lives of Micro and Small Enterprises (MSEs) through various credit and developmental measures.
For more information, please visit: https://www.sidbi.in/
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