~The cans bring alive music and dance inspired designs in classic Pepsi® hues while also featuring pop art of Badshah and Jacqueline Fernandez ~
National, 8th June 2022: Celebrating the meteoric success of Pepsi®’s recent chartbusting anthem, Check My Fizz, beverage brand Pepsi® today unveiled an all-new packaging with the introduction of the limited edition Check My Fizz cans. The new cans inspired by the hues of classic Pepsi® blue, white and red feature futuristic designs and pop art of the celebrity icons from the anthem, Badshah and Jacqueline Fernandez.
An extension to the anthem launch, the #CheckMyFizz cans are all set to amplify Pepsi®’s efforts of celebrating the unshakable and irrefutable self-confidence of today’s SWAG generation. Launched in May 2022, the anthem engaged youngsters across the country with its unmissable beats. Surpassing a staggering count of 80 million views on YouTube, the anthem took social media by storm with over 7 billion views on video-sharing app, MOJ and TakaTak and more than 7 Lakh consumers joining the trend and creating videos using the anthem.
The quirky and vibrant special-edition Pepsi® cans are available across India and have a special Spotify code that enables consumers to listen to India’s biggest musical chartbusters. The QR code as well is interactive and gives consumers a chance to see the anthem post scanning the code.
Speaking on the launch, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem “Check My Fizz” special interactive limited - edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi®, Lay’s®, Kurkure®, Tropicana® 100%, Gatorade®, and Quaker®. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Pep+ Purpose. “Winning with Pep+” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in