The social media campaign was launched on Mother’s Day and witnessed a total read off 1000+ influencers’ participation.
Mumbai, 16th May 2022: SUGAR Cosmetics, one of India's fastest-growing beauty brands launched their #MaaKoNazarNaLage Campaign (https://www.instagram.com/explore/tags/maakonazarnalage/) on Mother’s Day. It witnessed mother-child collaborations on social media in the purest and simplest form.
This campaign launched on social media, primarily Instagram, reached 5+ Million users and is expected to reach an audience of 15+ million by the end of the month. It proved to be a platform to make moms around the world happy by hearing their children get appreciated for all the hard work they have done. As a part of this campaign, the cult-fave beauty brand created personalised letters for over 1000 influencers, praising them for their success and thanking their mothers for the massive role they have played in it. And to truly personify the Indian mothers, SUGAR Cosmetics as a part of this campaign also sent their bestseller Kohl Of Honour Intense Kajal to all the bloggers to put the ‘Nazar ka Tikka’ on their mothers as a sweet gesture.
Speaking on the campaign, Ms. Vineeta Singh, Co-founder & CEO, SUGAR Cosmetics said, “Mothers are truly the biggest support systems in life and seeing their reactions to their daughters being praised was so heartwarming. Despite all the gifts money could buy, they would still choose their daughter being appreciated for her hard work, in a heartbeat. The sheer pride with which they look at their daughters while they read the personalised letters speaks volumes and attests to their unconditional love for their child.”
Adding to that Resha Jain, Vice President, Content Marketing, SUGAR Cosmetics said, “SUGAR Cosmetics has always aimed at empowering women and appreciating them in all that they do for their home, society, and workplace. Naturally, this Mother’s Day too, we had to take a step in that direction and seeing the smiles on the bloggers’ faces as well as their mom’s while they read the letters was enough to know that the campaign was a success!”
About SUGAR Cosmetics (www.sugarcosmetics.com):
SUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its best selling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 35,000+ retail touchpoints as of 2021 across 500+ cities and a mission of reaching the doorstep of every makeup user in the country.
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