Thursday, May 5, 2022



Traditional Swiss company Victorinox has opened a new Brand Store at the Palladium Mall, 

High Street Phoenix in the cosmopolitan city of Mumbai. From April 30th, 2022, the entire 

Victorinox product world can be experienced at the popular luxury shopping mall, from the 

well-known Swiss Army Knives to kitchen knives, watches, travel gear, and perfumes.

Victorinox, manufacturer of the iconic Swiss Army Knife, is further expanding its footprint. With its own retail stores and those run by franchise partners, the company enables customers worldwide to dive into the fascinating world of Victorinox. After the opening of stores in Vienna, Prague, and Lyon in 2020, 2021 and 2022 respectively, Mumbai was on the agenda for April 2022. Victorinox products are now available in more than 120 countries worldwide and the Victorinox brand world can be experienced in stop-in-shops and in more than 50 of our own retail stores.

The new store is located at the Palladium Shopping Mall, in the heart of South Mumbai, 

with many premium boutiques of well-known brands, notable offices, restaurants and hotels.

The store offers a long facade in two directions with one inviting entrance, while the broad Victorinox product range is presented across clearly arranged seventy-nine square meters.

Fitness gurus, sports enthusiasts, urban trendsetters, and travel afficionados can look forward to functional travel gear, watches, and perfume. Amateur chefs and professionals will find a wide selection of kitchen knives and utensils. Of course, the iconic Swiss Army Knives are also available. In addition to a wide range of models and colors, Swiss Army Knives can be personalized with regard to configuration and an engravement of choice. We also have a surprise element of personalization in some of our travel gear. Moreover, inspired by the brand DNA and the functionality of the iconic Swiss Army Knife, some travel gear products offer a special personalization option. Initials and names up to twelve characters can be engraved on an iconic Swiss Army Knife scale in a color of choice.

Victorinox is proud to offer all five product categories under one roof and offers a unique brand experience that consumers will always remember. 

Another highlight is the Cadet Swiss Spirit Limited Edition 2022, that is essentially Switzerland To Go in a knife. It captures the beauty of Switzerland, inspired by beautiful places and their famous sights. These will be exclusively available for connoisseurs at the newly launched Mumbai store. 

“With Victorinox we are bringing an extremely popular, premium brand into the heart of 

Mumbai,” says Colonel Chandhoke, Managing Director - Victorinox India. “We are excited and look forward to opening the first Victorinox Brand Store in India at this prime location and to offering our customers a unique brand experience.”


Victorinox AG is a worldwide operating family business, which today is run in the fourth generation. The headquarter of the company is located in Ibach, canton Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener I set up his cutlery business back in 1884 and, a few years later, designed the legendary «Original Swiss Army Knife». Meanwhile, the company produces not only the world-famous pocket knives, but also high-quality household and professional knives, watches, travel gear and fragrances. In 2005, the company took over Wenger SA in DelĂ©mont. The Wenger pocket knives were integrated into the Victorinox range in 2013, so that the Wenger product portfolio today consists of watches and travel gear. Products are available online, in own stores as well as via a widespread network of subsidiaries and distributors in more than 120 countries. In 2021, the company with its more than 

2100 employees generated sales of CHF 408 million. 

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