National, 9th February, 2022: Duroflex Group, India’s leading sleep & comfort solutions provider announces the elevation of Mohanraj J as CEO of its omni channel consumer brand, Duroflex. His responsibilities will span the thriving retail, e-commerce and D2C business of Duroflex. Mohan has been with the company for more than six years in various leadership roles and will now spearhead Duroflex’s growth and expansion in the coming years.
Mohan takes over from Mathew Chandy who will now be serving as the CMD of the Group. Duroflex Group also houses Sleepyhead, its young & independent D2C brand and a growing B2B and Export vertical. Each of these has separate focus and leadership. Mohan will be leading as CEO for the Duroflex consumer brand.
In his journey, Mohan has enabled Duroflex to achieve major milestones. He has led the company through a successful national expansion. He also shaped the company’s D2C foray and exponentially elevated the retail experience through company owned and company operated stores. Duroflex’s exponential growth in the past few years is a testament to Mohan’s drive and leadership.
Commenting on this change, Mathew Chandy, CMD Duroflex said, “Duroflex Group has experienced tremendous growth in the past two years. Despite the pandemic related chaos and market volatility, we are still on track to join the 1000cr club. Mohan’s influential and decisive contribution has helped Duroflex stay resilient and accomplish that goal. He’s been instrumental in building our leadership team and culture. I am excited and privileged to be surrounded by such amazing professionals. Together we are building a really dynamic, empathic and technology led organization.”
Speaking about the new role, Mohanraj J. CEO of Duroflex said, “It is an exciting time for Duroflex, and I feel privileged to take on this role. Over the years, we have built a strong and loyal consumer base and to ensure that we continue to deliver on our commitments, I plan to leverage our customer-focused strategy, our sustainable operational excellence and company culture with the goal of taking Duroflex to new levels of success. We will further expand on improving our Customer Experience with technology at Core and continue to build a Culture that believes in People First.”
Duroflex is one of India’s leading sleep solutions providers with a wide range of premium mattresses and sleep accessories. This revolutionary brand with over five decades of expertise and state-of-the-art technology is redefining the meaning of quality sleep. Duroflex is backed by consumer and technology investors like Lighthouse Funds and Norwest Ventures.
Duroflex has distinguished itself as a leader in the industry with innovative and cutting-edge products that are the first of its kind in India. Its signature range Duropedic is India’s own certified Orthopedic mattress range. The brand is today synonymous with quality, innovation, and comfort. Its product portfolio is backed by strong technical know-how, modern equipment, and the ability to understand future needs.