With healthy travel a priority for everyone who flies, this partnership will bring a new roster of health-focused meals, exercise, and well-being options to SIA customers on board its flights between Singapore and the USA. SIA’s non-stop services from Los Angeles, New York, and San Francisco have also been designated as Vaccinated Travel Lane flights, allowing eligible customers to enjoy quarantine-free entry into Singapore.
SINGAPORE AIRLINES ENHANCES CUSTOMER WELLNESS ON WORLD’S LONGEST FLIGHTS IN NEW PARTNERSHIP WITH GOLDEN DOOR
Singapore Airlines (SIA) today announced a partnership with world-renowned health and wellness retreat Golden Door, which is based in California, the United States of America (USA). With healthy travel a priority for everyone who flies, this partnership will bring a new roster of health-focused meals, exercise, and well-being options to SIA customers on board its flights between Singapore and the USA.
Golden Door experts including top chefs, nutritionists, and personal trainers have developed a broad range of menus, exercise and stretching programmes, as well as other content designed specifically for SIA customers. This will help travellers enjoy improved nutrition, sleep, relaxation, and energy levels on board the world’s longest non-stop flights that can extend to nearly 19 hours.
The first menus and wellness content from the partnership will first be available on flight SQ37, the direct service from Los Angeles to Singapore, in January 2022. The programme will be progressively extended to SIA’s non-stop services from San Francisco, New York, and Seattle[1] to Singapore. Please refer to Annexe A for the flight schedules of SIA’s non-stop services between Singapore and the USA.
SIA’s non-stop services from Los Angeles, New York, and San Francisco have also been designated as Vaccinated Travel Lane flights, allowing eligible customers to enjoy quarantine-free entry into Singapore.
Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “Our long-standing commitment to wellness has led to us to work with Golden Door’s highly specialised expertise, and create new options for health-oriented dining, exercise, and strategies for better sleep on long flights. Now, more than ever, our customers are focused on maximising wellness in every aspect of their lives. This partnership is instrumental in finding practical, effective ways to extend the principles and practice of well-being to air travel.”
Ms Betty Wong, Divisional Vice President of Inflight Services and Design, Singapore Airlines, said: “With more than 60 years as a favourite among the world’s most discerning spa clients, Golden Door is recognised as one of the most pre-eminent brands in wellness. SIA and Golden Door have been regularly named as the leading international airline and the number one destination spa respectively in the world’s top travel publications. It is fitting that we come together to find new ways to give our customers tools to further enhance their well-being and comfort on board our flights.”
Ms Kathy Van Ness, General Manager and Chief Operating Officer, Golden Door said: “A healthier travel experience is no longer a luxury; it is a necessity. Bringing the Golden Door programme to a world class airline like Singapore Airlines will enable guests to arrive at their destination nurtured and refreshed — no doubt setting the bar for wellness and the future of travel.”
More information on the wellness options available can be found in Annexe B. High-resolution images of SIA aircraft, meal preparation shots, and images of Golden Door wellness dishes served on board are available for download at the following link: https://bit.ly/3AxJ1dI.
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The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group. Singapore Airlines is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity.About Singapore Airlines | |||||||
About Golden Door
The Golden Door experience empowers each guest to achieve a healthy mind, body and spirit. Guests relax, restore, and refresh on a journey focused on personalised fitness, spa and nutrition programmes, thoughtfully designed to meet the specific goals and needs of each individual. Located in a serene valley a few miles north of San Diego and south of Los Angeles, Golden Door is dedicated to preserving and enhancing the tranquillity of our unique spot on earth. The resort is nestled in 600 acres of nature to hike, run or simply explore at your own pace. With more than 30 miles of hiking and walking trails, mountains to climb, vistas to discover, and a bamboo forest that gives voice to the wind, guests are surrounded by breath-taking beauty that nurtures the soul. Golden Door resort donates 100% of profits to further charitable causes that match the mission and objectives of the property.
ANNEXE A
Non-stop Services Between Singapore and the USA
Singapore Airlines currently operates non-stop services between Singapore and Los Angeles, New York (JFK) and San Francisco. Dining options and wellness content developed by Golden Door will be progressively offered on the flights from the USA to Singapore, starting from January 2022.
Flights SQ21 and SQ22 from Newark Liberty International Airport to Singapore, and flights SQ27 and SQ28 between Singapore and Seattle, are currently suspended. Singapore Airlines will continue to be nimble and flexible in adding capacity to meet the growing demand for air travel.
Please note that flights SQ23, SQ37 and SQ33 will operate as Vaccinated Travel Lane flights from the USA to Singapore. Please refer to the tables below for more details.
Los Angeles – Singapore | ||||
31 October 2021 – 26 March 2022 | ||||
SQ38 | Singapore – Los Angeles | Daily | 2045hrs – 1955hrs | Airbus A350-900 |
SQ37 (VTL Flight) | Los Angeles – Singapore | Daily | 2225hrs – 0815hrs (+2) | Airbus A350-900 |
New York (JFK) – Singapore | ||||
31 October 2021 – 26 March 2022 | ||||
SQ24 | Singapore – New York (JFK) | Daily | 1150hrs – 1655hrs | Airbus A350-900ULR |
SQ23 (VTL Flight) | New York (JFK) – Singapore | Daily | 2140hrs – 0520hrs (+2) | Airbus A350-900ULR |
San Francisco – Singapore | ||||
31 October 2021 – 26 March 2022 | ||||
SQ34 | Singapore – San Francisco | Daily | 1840hrs – 1720hrs | Airbus A350-900ULR |
SQ33 (VTL Flight) | San Francisco – Singapore | Daily | 2050hrs – 0625hrs (+2) | Airbus A350-900ULR |
ANNEXE B
New Wellness Options at 36,000 Feet
As part of Singapore Airlines’ partnership with Golden Door, a team of Golden Door experts is developing a broad range of recommendations to help customers on board SIA’s longest flights maximise their sense of well-being when traveling. These include:
New Wellness Menus: A Balance of Health and Flavour
Building on Golden Door Chef Greg Frey Jr.’s philosophy that healthy dining can still be satisfying, the partnership will see a development of a broad range of appetisers, main courses, desserts and snacks for SIA’s non-stop flights from the USA to Singapore. These new options will be available in addition to SIA’s existing line of dishes from the carrier’s International Culinary Panel, Book the Cook, and other programmes. Customers are free to mix-and-match individual dishes from any SIA dining programme to further customise their in-flight dining experience.
Staying Hydrated: New, Wellness-focused Beverages
The new programme features specially-designed teas and beverages, designed to enhance hydration and promote a sense of relaxation and rejuvenation when customers are in the aircraft cabin.
Keep Moving: Designing Aircraft-specific Exercises
Golden Door trainers are developing a range of small-scale, in-flight exercises and stretches that customers can do at their seats to increase circulation, enhance flexibility, and enhance alertness prior to arriving at their intended destination.
Sleep Secrets: Achieving a Better Night’s Sleep When Flying
Getting quality sleep on board the aircraft ranks as a top priority for many international travellers. Golden Door practitioners are developing a range of experience-based techniques and approaches to help travellers maximise both the amount and quality of their sleep aboard SIA’s ultra-long-haul flights.
Wellness Menu Dishes[2]
Main Courses
· Portobello meatballs, risotto heirloom tomato sauce with wilted greens
· Lemon-roasted Cornish hen, farm verde, asparagus, roasted eggplant fricassee
· Scallops or tofu with cauliflower sauce, wild rice and beurre noisette
· Citrus salmon over pumpkin dal, basmati rice and cilantro ghee
Salads and Soups
· Citrus grilled shrimp salad with honey glazed mushrooms, blackberries, sourdough croutons, balsamic ginger dressing
· Hearty vegetable black bean chili with cornbread croutons, avocado cream and cilantro
· Cauliflower chowder with cheddar cheese and chili oil
· Orange-braised baby beet salad with endive, cherry tomatoes and pine nuts
Breakfast
· Power-packed oatmeal with goji berries, blueberries, quinoa, almonds and honey drizzle
· Sourdough French toast with ginger maple syrup and vanilla berries
· Smoked salmon with crisp Lavash and lemon crema
· Cocoa granola with cinnamon hazelnut milk
Desserts
· Vegan coconut ice cream with mango
· Avocado chocolate ganache
· Persimmon pudding cake
· Spiced apple cake
· Baked seasonal fruit crumble
[1] The non-stop service between Singapore and Seattle is currently suspended. SIA will launch a seasonal route between Singapore, Vancouver and Seattle from 2 December 2021 to 15 February 2022. Please refer to this news release for more information.
[2] A selection of dishes will be available on flights from the USA to Singapore
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