Flavoring Workshop conducted in association with TagTaste
Mumbai, July 24, 2021: TiE Mumbai recently conducted a unique, entertaining and educative
Sensory workshop for its members on the Concepts of Sensory Evaluation and Live
food Tasting. Taste is oral, while flavor is multi-sensory,
this 3-hour session focused on the appreciation and recognition of food with
regards to its appearance, aroma, texture, taste and sound.
“As children, we learn the names of all sorts of shapes, colors, and
sounds. But when it comes to the way things smell or taste, the only language
we ever hear is qualitative — good and bad, yummy and yucky, delicious and
disgusting. Once you start trying, you notice how difficult it is to assign
language to taste and smell; training is a prerequisite. Our services were so
far limited to food companies and restaurants; we are pleased to be extending
our services to consumers and are making our debut with the TiE Mumbai
community.” said Jaspal Sabharwal, Co-founder & CEO, TagTaste.
“I think the
last decade has seen new age food companies concentrating on tech enablers in
the food business rather than the food itself and thus we've seen some great
brands giving food with above average taste. The difference between great and
good food businesses is going to be great scalable GLOCAL products coupled with
robust marketing and tight operations. For the foodpreneurs, the FLAVORing
workshop could be a good starting point to a multi-sensory food journey that
they should take their consumers through.” said Sanket S, Chief
Collaborator-Wolume up and Lead, TiE Food Network.
“This workshop
lends well into our capacity building agenda for the ecosystem. This flavor
workshop by TagTaste is a small step into equipping and making future Food
Entrepreneurs who can go on to build great businesses and thereby a robust
Industry. TiE Mumbai constantly endeavors to bring innovative sessions to add
value and create a unique experience for its members”. said Naveen Raju,
Executive Director, TiE Mumbai.
The Workshop
aimed to help in rediscovering our senses and finding the connection and
reasons behind why we like or dislike certain things. It also enabled
participants to Learn the language of describing food. (A little more than just
good, bad, tasty, yucky.) and appreciating food that we eat, hence moving
towards mindful eating. It also helped augment appreciation and consciousness
of our taste buds and the fact that each one has been blessed with some unique
genes that helps one experience food the way we do. It also taught participants
a Smarter way to eat.
The workshop
also gave a peek into the 6th taste recently discovered - KOKUMI. No
tastings notes were taken on the paper, instead, a structured questionnaire
based on the concepts learned were accessed on the TagTaste app. Tasters
answered the questionnaire on the app and the data thus collected from all the
tasters instantly formed a sensogram. The workshop ended with a detailed
discussion on Sensogram for the product tasted. Participants received a
certificate on completion of the workshop. Most ingredients for this workshop
were easily available at home making it an enjoyable activity for the entire
family.
About TiE Mumbai
The Indus
Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of
successful entrepreneurs, corporate executives, and senior professionals with
roots in the Indus region. Since 1992. TiE has been supporting entrepreneurs by
offering education, mentorship, networking and funding opportunities. The mission
of TiE is to foster entrepreneurship globally through the 5 pillars of TiE :
mentoring, networking and education, funding and incubation. Dedicated to the
virtuous cycle of wealth creation and giving back to the community. TiE’s focus
area is to generate enable the next generation of entrepreneurs. There are
currently 11,000 members, including over 2,500 charter members in 60 chapters
across 17 countries. TiE’s mission is to foster entrepreneurship globally
through mentoring, networking, and education. Dedicated to the virtuous cycle
of wealth creation and giving back to the community, TiE’s focus is on
generating and nurturing our next generation of entrepreneurs.
Media Contact
Jacqueline Patel
9967040369
jacquelinepatel@yahoo.com
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