July 28, 2021, Mumbai: The Gen Z consumers of today are setting the trends of tomorrow and shaping the future of the country. They actively want their voices to be heard and become key opinion leaders in their respective spheres of influence. With an aim to provide a platform to these aspiring influencers of the future, NIVEA India announces the launch of NIVEA Soft Fresh Batch 2021 - an all-new initiative to help college girls become future content creators. With an aim to empower them with the right resources and opportunities, NIVEA India opens a world of possibilities for Emerging India’s budding influencers to help achieve their dreams.
This initiative follows the launch of the NIVEA Soft College Edition packs in 4 exciting designs that celebrate 4 unique personas of college girls - Fashionista, Sporty, Entertainer and Smarty. Leaving your skin soft and bringing an instant fresh feeling, these limited-edition NIVEA Soft packs will be available across all leading ecommerce portals & stores near you.
Spearheaded by celebrity and brand face Taapsee Pannu, the aspiring influencers will be mentored by 4 of the most loved, popular and well-established influencers in their fields - Mrunal Panchal; Nagma Mirajkar; Abigail Pande and Neha Doodles, who will share their tips and tricks along with their experience and knowledge of the craft. College girls from across the country need to make only one Instagram reel showcasing their talent in order to win. Up to 100 winners will be chosen as the NIVEA Soft Fresh Batch of 2021. The winners will then get access to a masterclass with the influencer mentors, an essentials starter kit for content creation, a professional photoshoot and a collaboration with NIVEA India.
Mr. Ajay Simha – Marketing Director, NIVEA India, said, “Today’s Gen Z consumers are very passionate about digital content creation. All they strive for is some guidance, resources and a platform to kickstart their journey. As a truly caring brand that cares beyond skin, we aim to provide the right care and mentorship for the future generation of content creators. With our vision to be Emerging India’s Most Loved Skincare Brand, NIVEA Soft Fresh Batch is one of our many initiatives to engage even more meaningfully with college students across India.”
About Beiersdorf AG
Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for more than 135 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, EUCERIN (dermocosmetics), LA PRAIRIE (selective cosmetics), and HANSAPLAST/ELASTOPLAST (plasters and wound care) are cherished by millions of people around the world day after day. Other renowned brands such as LABELLO, AQUAPHOR, FLORENA, 8X4, HIDROFUGAL, GAMMON, COPPERTONE, MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME! round off our extensive portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.
The Hamburg-based company generated sales of €7,025 million as well as an operating result (EBIT) of €828 million in fiscal year 2020. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.
* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2019.