Monday, March 22, 2021

The Kingfisher Ultra Indian Derby returns with yet another exciting edition


Witness the Kingfisher Ultra Indian Derby in all its glory


Mumbai, March 22nd 2021: United Breweries Ltd today announced the 6th edition of the most awaited horse racing extravaganza of the year - The Kingfisher Ultra Indian Derby 2021. The equestrian racing event is set to take place on March 28th, 2021. Owing to the restrictions imposed on events towards the congregation of people, this edition of the Ultra Indian Derby will be a closed-door affair, with no ticketing for the general public. The event however will be available for all via live streaming on SEA based Sports Tech business, 1 Play Sport’s Facebook and YouTube handles and further amplified across digital platforms. As is the case every year, the Kingfisher Ultra Indian Derby will showcase India’s best thoroughbreds, jockeys, where the winning connections will walk away with over Rs.1.50 crores in prize money.


RWITC have undertaken stringent measures to ensure all required safety precautions are followed at the venue. A very limited number of people largely involved in organising and providing coverage to the event are being allowed into the venue, at this edition of the event. Strict social distancing measures will be maintained to ensure that the Kingfisher Ultra Indian Derby is conducted in a very safe environment.


Speaking on the occasion, Mr. Gurpreet Singh, Head Marketing, United Breweries Limited said,

“The Kingfisher Ultra Indian Derby is the most prestigious equestrian racing events of the year. In a normal year we would have had a packed house with sports, racing and fashionista aficionados coming together in large numbers and showing their unending support to witness the majestic event in full fanfare, including entertainment that would have kept everyone engaged late into the night. This year the teams are working together to ensure a safe environment for those conducting and covering the event so that we are able to bring to our patrons an immersive racing experience via 1 Play Sport’s Facebook and Youtube handles.”


Speaking on RWITC’s long association with the Kingfisher Ultra Indian Derby Mr. Zavaray Poonawala, Chairman, and RWITC said “The RWITC is honored to host yet another edition of the Kingfisher Ultra Indian Derby. Despite the restrictions on spectators coming in, we look forward to experiencing the crowning of the Indian champion. The RWITC along with our long-standing partners, United Breweries Limited continue to strive towards a grand success of the event while taking all safety precautions required”.


With total prize money of nearly Rs. 1.50 crores and covid-19 protocols in place, Kingfisher ULTRA brings racing enthusiasts from across the country on one platform. Only the finest thoroughbreds race to the finish for the coveted trophy and prize purse. The event mirrors the brand image of Kingfisher ULTRA which is a specially crafted brew for the classy, modern, urban, confident, independent and self-assured consumer.


About Kingfisher ULTRA:


Kingfisher ULTRA, the choice of millions was launched in 2009. A premium offering from the house of United Breweries Limited, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which have a distinctive and unforgettable smooth taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label. The brand has based its activations on prominent genres like fashion and music. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer making them Live the ULTRA Life.


The multi-talented artist Farhan Akhtar is the brand ambassador of Kingfisher ULTRA. Farhan’s versatility, suave and sophistication along with his energy is in sync with Ultra’s brand ethos and values


No comments: