Mumbai, 31st March 2021: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India will continue its association with Sunrisers Hyderabad (SRH) for the cricket league’s 14th edition. As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap. The engagement will also witness on-ground branding on the perimeter board and giant screen.
Speaking on the association, Mr. Anuj Jain, Executive Director, Kansai Nerolac Paints Ltd. said, “Cricket is loved by people across age-groups & cuts across stratums. IPL is one of the most awaited events of the year and is a great opportunity to drive brand visibility & connect. In our centenary year, we are happy to strengthen our continued association with Sunrisers Hyderabad.”
Nerolac has been leveraging people’s favourite sport, cricket for years. The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016.
About Kansai Nerolac Paints Limited:
With a rich heritage of 100 years in the paint industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paint Co. Ltd., Japan, which is among the Top 10 companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries. Kansai Nerolac has established itself as a leader in product innovation with its initiatives including no added lead, low VOC and HD finishes with brands like Excel. Its product portfolio and customer awareness campaigns promote environmental sensitivity. www.nerolac.com