Monday, December 7, 2020

MPL ropes in Amit Bhadana as Brand Ambassador to drive engagement on YouTube

~ In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav to connect with YouTube’s vast audience ~


National, December 07 2020: Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, has roped in YouTube star Amit Bhadana as its Brand Ambassador. MPL is focusing on YouTube to increase its brand awareness as it recently crossed 1.2 million subscribers on its channel. 


Bhadana, who is one of the country’s biggest Youtube stars with about 22 million followers, has been associated with MPL for a while. Many of Bhadana’s sketches on YouTube have already featured MPL. Apart from associating with Indian Cricket Captain Virat Kohli and popular actor Tamannaah Bhatia, MPL is leading the charge as brands look to sign up new-age digital influencers and celebrities to bolster their presence. 


“I have been associated with MPL right from the company's early days and I am feeling excited to have come on board as their brand ambassador. I look forward to creating exciting campaigns for them and taking MPL’s core gaming proposition to the masses,” Amit Bhadana said.


MPL has also roped in other major YouTube influencers such as Ashish Chanchlani and Elvish Yadav for its digital brand marketing initiatives. It has also worked with Carry Minati. MPL aims to expand its brand presence on the video platform as part of its digital branding and marketing plans. The gaming platform is focusing on digital integrations with influencers, in-house and user-created videos, and advertisements to further its reach and engagement on the platform.


“YouTube is a big focus area for our branding initiatives. A large part of our TG is active on YouTube and we have seen great traction on our app via the channel. Roping in influencers like Amit Bhadana, who have a great connect with their audience, will help us drive our message and take MPL to more prospective users”, said Abhishek Madhavan, SVP, Growth and Marketing, MPL.

About Mobile Premier League (MPL)

Founded in 2018, MPL is India’s largest esports and mobile gaming platform. It has grown to over 50-plus games and 6 crore users, including titles like World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS. The company was founded by Sai Srinivas and Shubham Malhotra, who earlier co-founded Creo, a Mobile Phone startup that was acquired. MPL is currently present in Bengaluru, Jakarta, Pune, and Singapore, with a personnel strength of over 400.