National, 4th August 2020: Mobile Premier League (MPL), India's largest esports and mobile gaming platform today announced the appointment of Himanshu Raj as HeadBrand Communication. A seasoned MarCom professional, he brings to the table a vast repertoire of experience in driving strategic communications. In his new role, he will be responsible for taking MPL’s reputation and messaging forward through strategic corporate reputation management campaigns, as well as positioning the brand as a thought leader in the booming Indian esports universe.
In his previous avatars, Himanshu has been associated with a diverse range of industries such as technology, sports, aviation, retail, FMCG, and hospitality. He has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as managed reputation for brands like Nike, Procam, Speedo, Philips R&D and several other brands that are global leaders in their respective categories. Over the years, he has also been associated with several leading sporting events including the Karnataka Premier League, Bengaluru Bulls Pro Kabaddi team, Elite football league of India, Indian, Rugby India, Mahindra Racing, Aircel chennai open, JK tyres (Motor sports) and many more.
Himanshu holds a MS in Communications from the prestigious Christ University in Bengaluru.
About Mobile Premier League (MPL)
Founded in 2018, MPL is India’s largest Mobile Gaming and Esports platform. It has grown to over 40 million registered users and currently has over 50 games, including titles like FreeFire and World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS. The company was founded by Sai Srinivas and Shubh Malhotra, who earlier co-founded Creo, a Mobile Phone startup that was acquired. MPL is currently present in India and Indonesia, with offices in Bengaluru, Jakarta, and Pune, and with a personnel strength of over 300.