Friday, July 31, 2020

Lionsgate Play Launches Digital Slam Book To Celebrate International Friendship Day

Mumbai, 31 July 2020: Friends play a very important role in our lives. They encourage us, love us, tolerate us, and accept us unconditionally. Basically, friends are the family we chose, and we are always looking for different ways to stay in touch with them. On this International Friendship Day, on Sunday, August 2nd, global content leader and premium OTT player, Lionsgate Play will be launching an engaging activity Digital Slam Book on its Instagram page. Wherein one can fill the digital slam book, tag their friends, and have fun online. The digital slam book will consist of questions that best describe their friends through movies. Lionsgate Play will also share humorous creatives that will make the audience crackle a bit harder.

This unique activity will give audiences a slice of nostalgia, along with a conversational post highlighting the friendships in real and reel life which they share with their friends. The premium English content OTT player will also showcase wide a range of movies that perfectly capture the essence of friendship, giving audience an additional way to celebrate this day. You can binge watch A simple favour, Dirty 30, Step up revolution, Juno, American Pie and many more buddy films with your best friends on Lionsgate Play. Cinephiles can watch these movies on partner platforms of the brand – JioFiber, Vodafone Play, Airtel Xstream, Idea Movies&TV.

Commenting on the same Mr. Rohit Jain, Managing Director Lionsgate South Asia said, “Lionsgate Play is always looking for exciting and engaging activities to connect with the audiences. Owing to the tremendous response received from our recent social media campaigns, we are certain that the brand is liked by the youth. During Covid-19 pandemic all of us have been reminiscing special moments shared with our friends. These are the times when one needs and looks forward to the company of their loved ones. With the Digital Slam Book, we aim to target millennials and encourage them to participate with their mates and binge watch movies that we have especially curated for this special day.”

About Lionsgate Play

Lionsgate Play, a premium streaming service from Lionsgate India and Starz, offers curated Hollywood content for Indian consumers, with much of the content available in multiple Indian languages. Lionsgate India, one of the most recent entrants in the South Asian market, distributes premium content to linear and digital platforms across the region. It develops and produces original local Indian language content as well as adaptations of globally successful content. Starz, a Lionsgate subsidiary, is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. It offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ original series, first-run movies and otherpopularprogramming.

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