- First Indian Client & Service Provider to have clocked this milestone –
- Puts India on the Global Map of PR Measurement & Analytics –
July 14, 2020, Mumbai: Godrej Industries and its PR Measurement & Analytics partner, Concept BIU, have jointly clinched two trophies at the AMEC AWARDS Ceremony that was held in July 2020. The awards pertain to real life case studies jointly submitted by the Client-Service Provider duo. The case studies established how Godrej Industries benefitted from the efficient use of high-level PR Measurement & Analytics service provided by Concept BIU.
This achievement makes Godrej Industries and Concept BIU the first, India based, Client Organization and Service Provider to have achieved this feat. This achievement puts India firmly on the Global Map of PR Measurement & Analytics.
AMEC is the International Association of Measurement & Evaluation of Communications. In its 18th year now, AMEC AWARDS receives participation from 160 organizations across 86 countries. AMEC was established in 1996.
The Godrej Industries-Concept BIU team had submitted three separate category entries. Two of those secured Bronze awards while the third one made it to the list of finalists.
The details of the two wins are:
1. Plain language award for simplicity in campaign effectiveness measurement and reporting category (Simplifying Complex Analytics for Easy Decision Making)
2. Most Impactful Client recommendations arising from a measurement study (Towards Communication Leadership, using analytics and creativity)
Strategic utilization of Public Relations (PR) as a Brand Building and Sustenance communication tool has seen an exponential rise. Which is why, C-Suite and their Brand Management teams are increasingly depending on in-depth intelligence from a neutral and credible PR Measurement & Analytics service provider. This win by the Godrej Industries-Concept BIU team sets a benchmark & exemplifies not only the spirit of team work but also the proactive use of High-Quality Measurement & Analytics service.
Giving a Client’s perspective, Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group, said, “Strategic utilization of Public Relations as a reputation and brand building tool can happen only if objectives are well set and outcomes are monitored consistently using qualitative and quantitative parameters. Over the past several years, we at Godrej have increased our focus on measuring the impact of our communications and the data churned out month after month by Concep BIU and other partners have helped us improve our PR process and the outcomes significantly. I strongly feel that the cost of “not measuring” is always high.”
Speaking on the win, Ankoor Choudharri - CEO, Concept BIU, said, “It is a proud moment for Concept BIU. This makes us the first Indian Measurement & Analytics service provider to have achieved this feat. Our prowess on the Media Analytics space has now been recognised at a global level. Not only that, it endorses the fact that our methodologies are in sync with the globally accepted, AMEC’s Integrated Evaluation Framework. Our vision and proactiveness has made us achieve this milestone. We are extremely thankful to our esteemed client, Godrej Industries, to have trusted and encouraged us to participate in this globally acclaimed awards competition.”
About Godrej Industries:
Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.15 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India's space missions.
With revenue of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. Our Vision for 2020 is to be 10 times the size we were in 2010. But for us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company.
Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of 'shared value' to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams
About Concept BIU:
Concept Business Intelligence Unit (BIU) is a leading PR Measurement & Analytics service provider. Its neutral and holistic services are utilized by clients’ corporate communications teams to understand the business ecosystem, prepare communication plans and evaluate the outcome of the PR initiatives. Concept Business Intelligence Unit is a combination of industry defining Media Analytics Capabilities, State of the Art Analytical Tools & action based Client advisory services. Concept BIU’s service quality and credibility is demonstrated by the fact that it caters to a base of more than 600 clients.
Top-of-the-line technology and cutting-edge software solutions supported by regular manual interventions enable its team to track news across print, electronic and online media platforms, pan India. Concept BIU enjoys an efficient blend of media monitoring and research analysis talent pool. (http://www.conceptbiu.com)
AMEC is the International Association for Measurement and Evaluation of Communication. The AMEC Awards is a global awards programme for communications measurement. Now in its 18th year, the Awards aim to recognise and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics. It receives participation from 160 organizations across 86 countries. AMEC was established in 1996.