TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, rolled out a social media campaign to celebrate Father’s Day 2020, honouring fatherhood and rejoicing paternal bonds. The campaign celebrates the contributions of fathers by showcasing different roles played by them in various life stages and talks about how fathers and their support remain constant in this ever-changing world.
Commenting on the campaign Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “TVS Eurogrip brings alive the relationship this generation shares with their fathers through a montage of video footages. This campaign is themed around the special and understated bond new age millennials share with their fathers.”
The campaign inspires people to share interesting stories reminiscing their times with their fathers. The video has struck a chord with the viewers and initial reports reveal that over a million views have been garnered on social media within a short span of time.
About TVS Srichakra Ltd.: TVS Srichakra Ltd, is the leading manufacturer of Two & Three-Wheeler tyres and Off-Highway tyres and is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 8.5 Billion. The company rolls out over 3 Million tyres every month out of its two manufacturing facilities located in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand). The company enjoys a significant market share amongst Two-Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After-Market demand. TVS Srichakra Limited exports to over 70 countries across the world.