Wednesday, June 24, 2020

SATO introduces innovative handwashing solution, SATO Tap, for families in India and other developing nations to enhance hygiene practices

LIXIL committing $1m for accelerated rollout of the product to fight COVID-19

First batch of the taps to be manufactured in India and regionally distributed, in line with the ‘Atmanirbhar Bharat’ vision

India, 24th June 2020 – SATO, LIXIL Group Corporation’s social business that aims to solve water, sanitation, and hygiene problems by providing affordable and easy-to-install sanitation systems to local communities around the world, has today introduced its new handwashing solution called the ‘SATO Tap’.

According to UNICEF, 40% of the world’s population still do not have access to basic handwashing facilities at home. To address this immense challengeLIXIL has committed USD 1 million in line with its promise to support the commitments of development partners and others, which could impact 5 million people with improved handwashing. This resonates with Prime Minister Narendra Modi’s vision of an ‘Atmanirbhar Bharat’ (‘Self-reliant India’).

“The COVID-19 situation underscores the vast inequities in access to water, sanitation, and hygiene for households in Asia and globally.  We know that washing your hands with soap is one of the effective interventions against disease transmission. By bringing SATO’s design and engineering expertise, combined with global LIXIL support, we aim to accelerate this new handwashing innovation to market, making it available to households to reinforce handwashing behaviour change and to refine it for long-term offering in the SATO product portfolio.” said Erin McCusker, Vice President & Head of SATO. 
SATO has worked with partners during the design process, receiving valuable technical inputs and helping to validate the efficacy of the SATO Tap design which consists of a plastic base with a nozzle that can be fitted with widely available plastic bottles. It is compact and can be used both within the home and as a handwashing station at public facilities. The unique design ensures minimal contact between the user and the tap, thereby reducing the spread of disease, while the trickle action minimizes water use, meaning fewer refills, while maintaining a solid flow of water.

In addition to providing an affordable handwashing facility to disadvantaged households through the SATO Tap, LIXIL’s existing partnership with UNICEF will also expand activities in handwashing and sanitation in response to COVID-19. These activities range from collection of commercial and behavioral insights to strengthen behavior change, joint advocacy to promote hygiene programming and maximizing existing public and private sector networks and supply chains to expand access to handwashing.

“We know that one of the most effective ways to reduce the spread of diseases is to wash your hands. But for the poorest and most vulnerable children and families, the immediate risk of COVID-19 is compounded by a lack of basic handwashing facilities,” said Kelly Ann Naylor, UNICEF, Associate Director, WASH. “This global pandemic has made it more essential than ever to work closely with governments and private sector partners, like LIXIL, to ensure handwashing is possible for all.”

Speaking on the need for innovative hygiene solutions, Daigo Ishiyama, Chief Technology and Marketing Officer SATO, said, “We believe the SATO Tap will help advocate life changing behavior. It will promote hygiene and reinforce handwash behavior change by mitigating risks while conserving water. Our vision is well-aligned with the Government of India’s vision and priorities for its people in promoting hygiene and advancing SDG 6 by 2030.”

The first SATO Taps will be manufactured in India, and will be made available for partners in September 2020, with ramp up of production and retail availability through early 2021. LIXIL is also working to establish other licensing partners to expand to other markets globally.
-End-
For more information please contact:
Anuradha Goulay - Anuradha.Goulay@edelman.com
Yayati Gaikwad - Yayati.Gaikwad@edelman.com

About SATO
SATO, a part of LIXIL, is a line of innovative, durable and affordable toilet solutions for a better and more hygienic toilet experience. Designed for people living in rural and peri-urban areas, SATO is also the main vehicle for enabling LIXIL to meet its commitment to helping 100 million people obtain safe sanitation by 2025. In 2012, American Standard (one of the brands of LIXIL Corporation) received a grant from the Bill & Melinda Gates Foundation (BMGF) for development of a low-cost toilet for pit latrines. This resulted in the launch of the original SATO pan. Since then, 3.8 million units have been shipped to over 38 countries, improving sanitation for 18.6 million people. 

About LIXIL
LIXIL makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 75,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.

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