In a bid to revitalize & strengthen its brand equity, Weikfield Foods Private Limited, famous for its Custard Powder & Pasta; announced a comprehensive repositioning strategy with a new brand identity. After a successful operation over six decades, the company initiated a complete refresh of its identity with a promise of “Giving life to life’s little celebrations”. The new strategy will include a new logo, new sonic identity and a new mass media campaign.
Speaking about the unveiling of the Brand Refresh, Mr. Dipy S Sachdeva, Chief Executive Officer, Weikfield Foods Private Limited said, “Born in 1956, Weikfield has gone from strength to strength over the last six decade. We have made many additions to our portfolio over the years to cater to the changing tastes. Our iconic portfolio consisting of Custard, cornflour, baking powder & cocoa including our recent entries like pasta, falooda, sauces & cake mixes are immensely popular with very strong customer equity. It has been a great journey and we are very proud of what we have achieved so far.
But we have bigger ambitions – to make Weikfield one of the most loved food brands in India based on the platform of International cuisine. The idea behind the change is, therefore, to set the Weikfield brand up for the same. And that’s why after 64 years, we have decided to hit refresh and have this makeover. Our new avatar represents an evolution from our illustrious lineage – bridging the past with the future. While we may have changed on the outside, our core values of great taste and great quality, remain unchanged.”
The new Weikfield Brand Identity is a more modern, dynamic take on the existing identity. The sharper, sleeker, cleaner look is a step up towards a younger vibrant persona. From the logo typeface to the packaging, colours and stylised fonts – the new identity is aimed towards making Weikfield relevant to the current times and the brand of choice for all generations.
Mr. Sachith Sankrani, Creative Director - The Design People; the agency responsible for developing the new logo explained, "We had to rev-up the Identity of an extremely successful, heritage brand with a very well recognised logo to increase its relevance in current times. The primary challenge was to create a cohesive design language that reflects and international & premium imagery, that resonates with a younger audience without alienating the brand's core user group. The other challenge was to address Weikfield’s complex range of products and flavours – comprising of various cuisines and categories.
We first cracked an overarching visual identity for the Brand - a quirky and ownable brand unit, with a warm and premium colour palette of rich red, leafy green and mellow gold. This laid the foundation for the design strategy of the entire range that amplifies the euphoric taste and rich-in-detail expressions of the food. The new designs carry a message of culinary legacy and refinement, capturing the indulgent nature of the brand, the goodness and high standard of quality and makes it stand confidently on the shelf. We are excited to be a part of Weikfield’s growth story, enabling it to enter, not just new markets and categories, but hearts and minds as well."
Keeping in line with the new positioning, Weikfield will also roll out a new brand campaign expected to go live soon.
Visit us at https://weikfield.com/
📁ARE YOU ABSOLUTELY IN NEED OF THE SERVICES OF A PROFESSIONAL HACKER?(CATCHING A CHEATING SPOUSE[Phone Hack], RECOVERY OF LOST FUNDS, CREDIT SCORE UPGRADE, WEBSITE HACK...)
High prolific information and Priviledges comes rare as i would be sharing with you magnificent insight you wish you heard years before now. As it's been understood that what people don't see, they will never know.
When you wonder “which hacking company should I hire, the first aspect that should concern you is quality. Clearly, you want to embark for services that povides swift response, Thanks to our talented and Astonish Hackers , you are rest assured that your expectations will always be met. You’ll be glad to find out that our services Implies precisions and actions.
This post is definitely for those who are willing to turn their lives around for the better, either financial-wise, relationship-wise or businesses.
Welcome to the Global KOS hacking agency where every request on hacking related issues are met within a short period of time.
If your shoe fits in any of the required services below, you will be assigned to a designated professional hacker who is systematically known for operating on a dark web V-link protocol.
The manual Operation of this hackers is to potentially deploy a distinguished hacking techniques to penetrating computers and various type of database system to meet your request.
Penetration of computing systems are achieved using core software tools like Ransomeware, SQL/Keylogger injection. botnet, trojan and DDOS attacks.
Providing value added services to clients as a hacker has been our sustaining goal.
Are you faced with cyber challenges like
💰Recovery of lost funds:✅It saddens our mind when client expresses annoyance or dissatisfaction of unethical behaviours of scammers. We have striven to make tenacious efforts to help those who are victims of this flees get off their traumatic feeling of loss. The cyber security technique used to retrieving back the victims stolen funds is the application of a diverse intercall XX breacher software enables you track the data location of a scammer. Extracting every informations on the con database, every requested information required by the Global KOS would be used to tracking every transaction, time and location of the scammer using this systematic courier tracking base method.
📲 Hacking into the mobile phone of a cheating spouse.✅ This type of hack helps you track every movement of your cheater as we are bent on helping you gain full remote access into the cheater's mobile phone using a Trojan breach cracking system to penetrate their social media platforms like Facebook, whatsapp, snapchat etc. This spy processing is used via an HDSI folder which synchronizes the target mobile operating system into a clone S-Drive unit.
💳Credit Score Upgrade:✅Due to our transformed changes on Equifax tracking , upgrading of credit score are backed by our cyber tech breaching licence, This hacking process drastically generates you an undestructive higher credit score which correlates to a higher level of creditworthiness. The time frame for upgrading a credit score requires eighteen(18) hours
🅱️ BITCOIN GENERATOR:✅ (Higher job profile). This involves using the ANTPOOL Sysytem drifting a specialized hardware and software implementing tool in slot even-algorithms to incentivize more coins into your wallet which in turn generates more coins exponentially like a dream at specified intervals.
The company is large enough to provide comprehensive range of services such as.
• Email hacks📲
• Hacking of websites.📲
• Uber free payment hacks.📲
• website hack.📲
Our strength is based on the ability to help you fix cyber problems by bringing together active cyber hacking professionals in the GlobalkOS to work with.
✉️Email: clarksoncoleman(at)gmail • com.
Post a Comment