Monday, May 18, 2020

Aakash Digital sees Four-Fold increase in Daily Active Users during lockdown

Daily enrollment of students sees three times increase in April 2020
  • as compared to the previous year
  • There is also a three-fold increase in daily enrolments in April 2020 as compared to the pre-lockdown period in March 2020.

Mumbai, May 18, 2020: The Covid-19 lockdown has catalyzed the growth of the EdTech sector in India. Aakash Digital -- the online learning platform of Aakash Educational Services Limited (AESL), the national leader in the test preparation sector -- has seen a four times increase in its daily active users in April 2020 as compared to the previous year. A case in point is Aakash Live Class users which has gone up three times from 6,800 in Apr 2019 to approx 18,000 in Apr 2020.

In fact, there has been a stupendous increase in enrolments when compared to the pre-lockdown period as well with Daily Enrollments going up by three times in April 2020 as compared to the pre-lockdown period in March 2020. Growth in terms of number of students has also seen a phenomenal jump with the Daily Active Users on Aakash iTutor App going up five times from 7000 in Mar 2020 to 34,500 in April 2020. Aakash Live Class users have gone up three times from 6,300 in Mar'20 to approx 18,000 in April 2020.

Mr Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL), said: “For the AESL family ‘Student First’ has always been our key driver. Ii is heartening to see the stupendous response our EduTech platform is getting. We will continue to offer support to students who are studying from home during the Lockdown period as well as afterwards. This way we can together tide over the disruption in education caused by the Covid-19 virus.”

Aakash Digital offers products like Aakash Live, Aakash iTutor and Aakash Practest. Aakash Live offers the best faculty from Aakash via live online classes, along with instant doubt resolution. This is ideal for students who do not have a reliable coaching solution near their home. Aakash iTutor enables students to learn at their own pace by watching recorded video lectures from experienced Aakash faculty. It enables students to strengthen concepts at their own pace. Aakash PracTest allows students to test themselves against students outside their coaching centre.

Increase in the number of users since the lockdown

• DAU (Daily Active Users) on Aakash iTutor App have gone up 5 times (from 7k in Mar'20 to 34.5k in Apr'20)
• Daily enrollments have gone up 3 times in Apr'20 as compared to Mar '20 (pre lockdown)
• Aakash Live Class users have gone up 3 times (from 6.8k in Apr'19 to approx. 18k in Apr'20)

Aakash Digital enables students preparing for JEE, NEET and grades 8-12 school, board and competitive exams get quality coaching at the convenience of their home. The edu-tech platform brings the academic legacy and discipline of Aakash Institute to your home through live online classes, recorded video lectures and online practice tests. It empowers students who want quality education but do not have access to the same due to geography or economic reasons.

Features offered by Aakash Digital

  • High-quality and well-researched study material
  • Lectures by qualified Aakash faculty
  • Regular assessment through online practice tests
  • Quick doubt resolution during and after the class

About Aakash Educational Services Limited (AESL)
Aakash Educational Services Limited (AESL) provides comprehensive test preparatory services for students preparing for Medical and Engineering Entrance Examinations, School/Board Exams and Competitive Exams such as NTSE, KVPY, and Olympiads.  AESL believes that the “Aakash” brand is associated with quality coaching and a proven student selection track record in various Medical and Engineering Entrance Examinations, Scholarship exams & Olympiads. 

With over 32 years of operational experience in the test preparatory industry, the company has a large number of selections in Medical & Engineering Entrance Exams and several Foundation level Scholarship exams/Olympiads, a pan India network of 200+ Aakash Centers (including franchisee), and a student count of more than 250,000.

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