Thursday, April 23, 2020

Yardley Launches Eau De Cologne (EDC) Pocket Sanitizer Perfume

Innovative product launched in India

Mumbai, April 23, 2020:  Yardley a Wipro Consumer Care brand, has introduced pocket Eau De Cologne with 70% alcohol content that can provide 99.9% germ protection. This out of home alternative for Eau de cologne can be used as alternative to a sanitizer. It contains the goodness of Lavender Oil and the soothing fragrance of iconic English Lavender. It comes with a convenient pocket size pack with a spray pump. About three to four sprays are enough to sanitize hands. Each pack comes with 250 sanitizing cologne spray. 

Manish Vyas, Vice President and Business Head, Yardley India, Wipro Consumer Care & Lighting said, “Eau de Cologne have always been used for Sanitizing purpose as they have required quantity of Alcohol. What makes Yardley Pocket Eau de Cologne different, is that it provides sanitising in the Spray format, which offers the convenience of usage on-the-go. It can be used anytime and anywhere. It is handy as it easily fits into a pocket or a handbag.” Mr. Vyas said that the global research and development team of Yardley and Wipro Consumer Care worked in collaboration to launch this product in quick time. “A product of this nature is the need of the hour.

Our product and research teams across Asia and India worked closely to help us launch this in India.

About Yardley London
Established in 1770, Yardley is one of the world’s oldest living brands in the personal care category with fragrance, bath & shower and skin care products. It is a premium priced brand and is one of the few personal care brands which held prestigious Royal Warrants. Over the years, Yardley of London is loved and admired for its beautiful floral fragrances that are timeless classics worn by women of all ages.

About Wipro Consumer Care and Lighting group
Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest growing FMCG businesses in India. Wipro Consumer Care’s businesses include personal wash products, toiletries, personal care products, wellness products, electrical wire devices, Domestic and Commercial lighting and Modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia and the Middle East.


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