Monday, February 3, 2020

Volkswagen showcases its compact SUV, the first product under the India 2.0 project

– The Volkswagen compact SUV is the first product under the Group’s India 2.0 project based on the MQB A0 IN platform
– The ‘made-for-India’ compact SUV is a perfect amalgamation of style, practicality and sophistication aptly suiting the needs of the modern Indian consumer
– The world premiere of the compact SUV is part of Volkswagen’s SUV offensive strategy announced for India

 Volkswagen, Europe’s largest car manufacturer today hosted the world premiere of its ‘Compact SUV’, the first product under the India 2.0 project. The carline is developed on the indigenized version (MQB A0 IN) of Volkswagen Group’s globally renowned MQB (modular transverse matrix) platform.  This ‘made-for-India’ new model is a perfect amalgamation of style, practicality, sophistication aptly suiting the needs of the modern Indian consumer.

Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, Marketing and After-Sales said, “Today, we present the next big step for Volkswagen in India. The compact SUV is especially designed for this market keeping in mind the needs of the aspirational Indian customer. We’re confident that this product offers a perfect combination of sportiness and sophistication, making it the right choice for our valued Indian customers.”

The carline is young, refreshing and vibrant, catering to the modern Indian customer. The tall figure of the carline indicates the high ground clearance that would be suitable to drive on Indian roads. The striking front end highlight the vehicle’s affiliation with the brands SUV family while also emphasizing the individuality of the new model. The long wheelbase, makes its spacious for occupants in the rear seats - a major advantage of the MQB A0 IN platform. The carline reflects a seamless integration of design proportions that depict true Volkswagen style. Furthermore, the sporty & bolder appeal would resonate with the young urban customer. It is in fact, an ideal companion, for any customer with an active lifestyle.

Further, Jürgen Stackmann added, “India continues to remain an important market for Volkswagen. As a Group we’re investing € 1 billion in the Indian market, which reiterates our commitment to this region. World over, SUVs are gaining popularity among our customers, which is why we are introducing Volkswagen’s SUV offensive in India, this year.”

Commenting at the World Premiere of the compact SUV, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “The product truly represents Volkswagen’s global SUV portfolio made specifically for the Indian market. The exterior and interior design language is created keeping in mind the needs of the aspirational Indian customers. We are quite confident that the compact SUV will be a top contender for a prospective customer. With this world premiere, we’re optimistic about tactfully driving our India strategy and realizing our vision to become a sustainable brand with a 3% market share.”

For Volkswagen, safety has always been of paramount importance and hence, the compact SUV will come equipped with all essential safety features. The carline will come equipped with industry set standards of safety like all Volkswagen cars. Thus, resulting in class leading ride quality, handling and high-speed stability.

With the premiere of Volkswagen’s compact SUV, the brand is moving forward with its SUV offensive strategy. It is expanding its India SUV portfolio and the market will experience Volkswagen’s SUV portfolio beginning H1 2020.

About the Volkswagen brand: 
Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European market, based on Volkswagen’s MEB platform. In India, Volkswagen currently offers the Polo, Ameo, Vento and Tiguan.

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