Thursday, October 3, 2019

Viviana Mall's 'Silent Garba' is the flavour of the season

Silent Garba Night at Viviana Mall will combat noise pollution by using headphones
 Viviana Mall, a leading mall in the Mumbai Metropolitan Region, has organized ‘Silent Garba’ within the premises on October 3 to celebrate Navratri.

Though it will be a silent celebration, there will be music that the revellers will dance to the tunes of. How? Headphones creating the right mood instead of loudspeakers blaring. Entry will be free for the participants.

Having adopted ‘silent’ celebration, Viviana Mall will have chosen an environmentally conscious path so that mall patron and retailers are not exposed to prolonged loud sound.

It is proven that prolonged exposure to loud music causes a loss in hearing ability apart from increasing a person’s blood pressure and other cardiovascular adverse effects. During festivals, noise pollution has always been among the leading sore points discussed and debated by environmentally conscious individuals.

Setting a trend, Viviana Mall will give headphones to each of the reveler. Each headphone comes with different tracks, and each track has a different colour. So if someone wants a group that is grooving to some Garba tunes, they have to tune in to the same track by identifying the colour, the track is assigned to.

With this, Viviana Mall has successfully blended technology with culture and festivities in a responsible manner. This will create a silent treat for spectators to watch people enjoy dancing without any loud music. 

On the ‘silent’ celebration, Rima Kirtikar, Senior Vice President, Marketing, Viviana Mall said, "Viviana Mall as a community centre has always consciously celebrated festivities without losing the essence of the celebration. For last year’s Silent Garba Night event we received unexpected participation from the public which showed our customers want to celebrate festivals in a responsible way, which is by deleting loud music. We are delighted that we could come in and provide a solution for the noise-free celebration through 'Silent Garba'. This is our way of spreading happiness."

In order to make Navratri merrier, Viviana Mall will also host Electronic and Gold Fest from September 29, 2019 to October 8, 2019. During these days, there will be various discounts and offers available on gadgets, appliances and gold.


Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built to give an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. Established in 2013, the mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired.

With an area encompassing one million square feet, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 large anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, Zara, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane.

No comments: