National, 3rd August 2019: PIXI, the London based beauty brand by Petra Strand will now be retailing in India. They celebrated their grand arrival with a fabulous and intimate launch party at Olive Bar & Kitchen on 2nd August. The gathering saw an array of those from the beauty media and influencer fraternity.
Created over 20 years ago by renowned makeup artist Petra Strand, Pixi has a loyal worldwide following thanks to its pure, rejuvenating & skin-friendly products that create natural, radiant and fresh-faced looks. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Petra has real-world experience as a busy working mother of four, therefore Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for women on-the-go with no time to spare.
Pixi will be bringing the award-winning Glow Tonic range to India. One of Petra’s favorites, the Glow tonic collection is a radiance-enhancing toning necessity that exfoliates, hydrates and brightens effortlessly for glowing skin. Apart from the glow tonic range, Pixi will also introduce the cult products i i.e the Overnight Glow Serum, Glow Mud Cleanser, Glow Mist, Rose Oil Blend, Hydrating Milky Mist, Rose Caviar Essence, Peel & Polish, Rose Tonic, and the Glow Tonic To-Go will be launched in India and will be available at all Sephora outlets. Their product ranges include: Skin Treats, Makeup, Body Treats, kits, tools and a special selection named #PixiPretties which comprises of a vast makeup collection.
Pixi's always had one mission and that is the same now as it was on the first day the Pixi store opened in Soho, London: simply to bring out the natural beauty in all women – to make women look like themselves, only better.
Speaking on the Founder of Pixi, Petra Strand commented, “It’s been 20 years since I’ve created this brand and every time we launch and expand our consumer audience, it fills me up with the utmost level of excitement. India is a market that I’m thrilled to be finally tapping into on account of their vigorous consumption of all things beauty and cosmetics. I’m looking forward to seeing where this journey takes Pixi”
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