Bringing the beauty and glory of India’s Fabric of Freedom to centre stage at Lakmé Fashion Week Winter/Festive 2019, the grand Khadi showcase by the Khadi and Village Industries Commission (KVIC) on Sustainable Fashion Day had three stunning designers’ collections that celebrated 150 years of Mahatma Gandhi.
Shri Vinai Kumar Saxena, Chairman KVIC reiterated, “Khadi is The Fabric of the Future. Due to its unique eco-friendly nature and perfect and vivid fabric qualities, Khadi has become a stylish narrative that is now popularly embraced by designers. A versatile fashion fabric, Khadi has been used as a tool to navigate India through its hard-won independence. Even today, past 72 years, the fabric continues to inspire and amaze creative minds across all International borders. Known as the “Fabric of India”, Khadi has proven to be a culture in itself, one that truly emits the pride of our country’s achievements. Innovations in Khadi are now drawing huge national and international appeal. Young and famous fashion designers are innovating in Khadi and giving Khadi a new twist. Expanding the colour palette, westernizing the cuts, and creating new trends in itself, the Khadi fabric has transcended itself as a sustainable fabric of the Future”
Ms Preeta Verma ,Chief Executive Officer,KVIC addressing the Media said, Khadi is a fabric that bonds two centuries, the 20th and 21st century and is the epitome of sustainable fashion. The collection by the designers was a real delight, she added.
Commenting on the collaboration, Jaspreet Chandok, Vice President and Head of Fashion – IMG Reliance said, “It is an honour to once again partner with The Khadi and Village Industries Commission as we come together to celebrate 150 years of the birth anniversary of Mahatma Gandhi. We are proud to present KVIC who in collaboration with designers Khanijo, Anuj Bhutani and Pallavi Dhyani who will showcase their unique interpretation that is poised to take the sustainable lifestyle conversation to a larger audience.”
The KVIC show unveiled the collections of three designers who gave their distinct stylish touches to Khadi and ensured that the Fabric of India moved into the New Age with fashionable millennial creativity.
GAURAV KHANIJO’S LABEL KHANIJO GAVE KHADI AN EMOTIONAL FASHION DIRECTION
The ‘Khanijo’ label by Gaurav Khanijo has given men’s wear some adventurous and stylish options each season. One of the very creative designers from the Gen Next Winter/Festive 2016 batch, Gaurav’s creativity has been in accordance with the stylish trends that the millennial man longs for.