- Celebrates the world’s oldest motorcycle brand in continuous production - More than 87 years of Bullet heritage, since 1932
- Commemorates the Royal Enfield Bullet Trials motorcycle of 1949, and a tribute to the legendary Royal Enfield factory riders’ team and to Trials Wizard - Johnny Brittain
- Bullet Trials 500 to be launched in India at Rs. 2,07,104/- and Bullet Trials 350 to be priced at Rs. 1,62,345/- (ex-showroom price) | To be launched globally later in the year
Legends live on! And the Royal Enfield Bullet is the best testimony to that. The Bullet’s enduring journey over the last 87 years - since 1932 - has given Royal Enfield the privilege of being the world’s oldest motorcycle brand in continuous production, with the Bullet being the longest running motorcycle model in the world. This journey of the Bullet has been both, iconic and legendary, but perhaps the most important story in its history is the legacy of the Royal Enfield Bullet at the Trials Championships. Inspired by this legacy of Royal Enfield at the International Six Days Trials and as a tribute to the prolific Trials Wizard, Johnny Brittain, Royal Enfield launches theBullet Trials Works Replica 2019.
The Bullet Trials will be available in 500cc and 350cc in India, and will have distinctive design and functional features that will be redolent of the heydays of classic trials competitions from the 1940’s and 50’s. The new Bullet Trials will feature tyres with block tread pattern for improved off road grip, and a reinforced handlebar with cross-brace. The motorcycle also features a raised silencer for improved ground clearance in addition to being equipped with dual channel Anti-lock Braking System (ABS). The Bullet Trials will have trimmed mudguards, a single seat, and luggage carrier. There will also be a set of five specific motorcycle accessories available, that have been designed for the Bullet Trials, including a sump guard for added engine protection. The Bullet Trials 500 will be available at an ex-showroom price of Rs. 2,07,104/- and the Bullet Trials 350 will be at a price of Rs. 1,62,345/-. In order to retain accessibility across markets, the Bullet Trials 500ex-showroom prices for Kerala have been kept at Rs. 1,99,899/- to account for high levies and taxes in the state. The Bullet Trials will now be open for bookings across the country and will also be available to book online on www.royalenfield.com. The Bullet Trials will be launched globally across all key markets through this year.
Speaking at the launch of the Bullet Trials motorcycle, Mark Wells - Global Head, Product Strategy and Industrial Design, Royal Enfieldsaid, “Royal Enfield has had a long and proud history of building resilient and enduring motorcycles, the Bullet has been the most enduring of them all. The Bullet Trials motorcycle ridden by Johnny Brttain is unforgettable and a reminder of the machine’s prowess over challenging terrains and its trials pedigree. The Bullet Trials 2019 motorcycle is inspired by Johnny Brittain’s trials motorcycle that won more than 50 championships between 1948 - 1965 and it is also a fitting tribute to our seminal design and engineering expertise that introduced the swingarm for the first time in 1949 with the Bullet. I am confident that this motorcycle will be received well amongst Royal Enfield enthusiasts in India”
The history of trials competitions can be traced back as early as the 1920’s when motorcycle manufacturers used ‘reliability trials’ to demonstrate their machines’ tractability, manoeuvrability, and overall endurance, in the UK and across Europe. However, when road surfaces improved in the 1920s, trials competitions went ‘off-road’ to dedicated courses, where challenging terrain provided a gruelling test for both man and machine.
Introduced first in 1932, The Royal Enfield Bullet was heralded as a motorcycle that was ‘perfect for touring or trials’. Soon after its introduction, the Bullet racked up successes from the 1935 International Six Days Trial (ISDT) with the Royal Enfield team being the only British motorcycles riding squad that did not drop a single point. In 1937, Enfield riders won a record-breaking 37 trials trophies along with six gold medals in the ISDT, with legends such as Charlie Rogers, George Holdsworth and Jack Booker riding a 250cc and 350cc Bullets and the 500cc Special Competition Model to victory.
But it was in the post-war era that Royal Enfield truly came to the fore in trials, with the all-new 350cc Bullet designed by Ted Pardoe and Tony Wilsone Jones, and incorporated the revolutionary swinging arm suspension with oil damped shock absorbers for the first time on any production motorcycle. This changed the course of motorcycle design forever. With the new swinging-arm Bullet, Royal Enfield took the unorthodox step of revealing it at a trial event, entering three prototype machines in the 1948 Colmore Cup. From thereon, the machines were selected for the British Trophy team to take part in the 1949 ISDT, held in San Remo, Italy. Success followed with both Bullet riders, Charlie Rogers and Vic Brittain, winning gold medals and contributing to the British team’s first place position and Bullet Trials with the swingarm became the backbone of the range for the following 14 years.
“It was in fact the proven success of the Bullet Trials motorcycle over challenging terrains that caught the eye of the Indian Army. It was around 1952 when the Indian Army placed an order of 800 Bullet motorcycles to patrol the harsh border regions of Kashmir and Rajasthan directly leading to the creation of Enfield India in 1955. This year we are also commemorating the 70th year of the Bullet Trials’ ISDT winning motorcycle that was showcased with the swingarm for the first time in 1949. ” added Mark Wells.
Speaking at the launch of the motorcycle, Shaji Koshy - Head India+ Business, Royal Enfield, said “The Royal Enfield Bullet has always had a fiercely loyal customer base in India and has been in existence for over 8 decades across the globe. In India, the Bullet has gained iconic status and has been associated with endurance and resilience, with motorcycles being passed on from one generation to the other. Taking the trials heritage of the Bullet marquee ahead in 2019, we are pleased to announce the availability of Bullet Trials in India.”
The remarkable story of the Bullet Trials dominance at the ISDT championships is incomplete without Johnny Brittain, who dominated the Trials championship on the Bullet Trials 350 for 15 years. Son of Trials legend, Vic Brittain, Johnny joined Royal Enfield as an 18-year old and picked up his first gold medal at the ISDT in 1950. On his famous 350cc trials Bullet, registration number HNP 331, Johnny won the prestigious Scottish Six Days Trial twice, an arduous 900 mile contest spread over six long days, (1952 and 1957), the formidable Scott Trial twice (1955 and 1956), the tough British Experts Trial twice, where he was its youngest ever winner (1952 and 1953). Johnny amassed over 50 major championship wins and a huge haul of open trial first places with 13 gold medals over 15 years.
The 2019 Bullet Trials motorcycle is a tribute to the 1949 Bullet Trials ridden by Johnny Brittain across various trials championships. This model perfectly captures the look-and-feel of these early 1950's models while offering modern features such as twin Disc ABS and EFI system. The Bullet Trials 500 will be powered by the 498cc UCE engine and the Bullet Trials 350 will be powered by the 348cc UCE engine.
Enhancing the trials riding experience of the new motorcycle, the Bullet Trials will be available with more than 30 Genuine Motorcycle Accessories from Royal Enfield to choose from. Royal Enfield has designed and developed 5 specific motorcycle accessories for Bullet Trials - compact engine guard, headlight grill, number board, aluminium sump guard and the handlebar brace pad. Royal Enfield apparel range including t-shirts inspired by the Bullet legacy are available on Royal Enfield’s online store - store.royalenfield.com and also across all our stores in India
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350 and 500cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 850+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
For more information about Royal Enfield please visit: https://www.royalenfield.com