Tuesday, January 8, 2019

The Guinness World Record® for ‘Most Carriages in a Toy Train’ category was achieved at Seawoods Grand Central Mall, India

~ 69 Carriage long LEGO® toy train built to achieve the World Record at Seawoods Grand Central Mall ~

Iconic toy brand The LEGO® Group and Nexus Malls, the fastest growing retail real estate company, today etched their name in history with The Guinness World Record® for Most Carriages in a Toy Train categoryThe feat was achieved by The LEGO Group (Singapore), K K Cariapa, John Seemon, Nexus Malls (all Indians) at Seawoods Grand Central Mall, India on 4 January 2019.’
This extraordinary accomplishment was achieved by building 69 carriage LEGO® toy train tugged by a single locomotive chugged across 35 feet at Navi Mumbai’s ultimate fashion destination Seawoods Grand Central Mall.
Commenting on this preeminent occasion, Mr. Rohan Mathur, Head-Marketing, Emerging Asia, The LEGO® Group, said, We are extremely proud and delighted to announce LEGO®’s new GUINNESS WORLD RECORDS® win for the most carriages in a toy train. Our journey with GWR goes way back where we have successfully completed many noteworthy records under multiple categories across the globe. This achievement is particularly noteworthy because it takes the Adult Fans of LEGO (AFOLs) in India to the next level. This record title win is a cynosure of our efforts towards establishing a strong brand preference for LEGO® in the Indian market. We are happy to have partnered with Nexus Malls this Christmas Season and are overwhelmed by the support of the AFOLs to make it happen.”
On achieving the feat John Seemon, an ardent Adult Fan of LEGO® said “When K.K Cariapa, Founder of The Beanpod presented his plan to me, I thought the scale was ambitious. I am glad we were able to achieve this together with Nexus malls and The LEGO Group.”
Guinness World Records® officials, who were present at the mall, confirmed the achievement and also awarded the Guinness World Records® certificate for ‘Most Carriages in a Toy Train’ category to K K Cariapa, John Seemon & Mr. Nishank Joshi. The feat will also be posted on the official website of the Guinness World Records® in due course.
Commenting on this achievement, Mr. Nishank Joshi, Chief Marketing Officer, Nexus Malls, said, “We are very proud to be a part of this record breaking feat at Seawoods Grand Central Mall. As malls, not often do you get a chance to be a part of the Guinness Book of World Records and we have a distinction of being a part of multiple such records. It is an honour to partner with The LEGO® Group, who shared our vision to create an experience which was larger than life for the audiences. This Christmas, at Seawoods Grand Central Mall, we also saw the largest LEGO® City, Landscape which played host to over 10000 kids who registered and participated in activities since December 15.”
Earlier in December, Nexus Malls and The LEGO® Group had announced, India’s grandest ‘LEGO® Christmas Carnival’ at Seawoods Grand Central Mall. The magnificent month-long extravaganza witnessed an array of unique building and engagement activities involving parents and children across age groups. As a part of the engagement initiative, a 25 ft tall Lego Christmas tree was built with participation from over 4,000 guests. The event witnessed a footfall of over 800,000 through the month.
The longest LEGO® train will be on display at Seawoods Grand Central Mall till 6th January 2019.
The LEGO® Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO® products

are sold worldwide and can be virtually explored at www.LEGO.com. LEGO®, the LEGO® logo, the Minifigure, and the brick and knob configuration are trademarks of The LEGO® Group.

© 2017 the LEGO® Group

Seawoods Grand Central (SGC) Mall, located at Navi Mumbai, is a part of Nexus Group of Malls. Nexus Malls is a fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. Owned by Nexus Malls, the asset is destined to be crown Jewel of Navi Mumbai with the retail mix it has to offer, entertainment avenues, multiplex and F&B options Anchor stores like Big Bazaar and Lifestyle greet the commuters at the exit of Seawoods Railway station, thus bringing in a whole new consumer experience of convenience fashioned with grandeur. The 4 storied (Ground + 2 with a Lower Ground floor)  mall houses 300 retail stores and a food court to accommodate 1200 people at once.

SGC Mall aims at transforming Navi Mumbai landscape through fashion, food, entertainment and technology to make it fit for a Smart City. Over the last one year, the mall has entertained its guests with lots of innovative activities such as augmented reality show, Pictionary and Digital Dussehra and soulful musical events with leading musicians and bands such as Papon & Jonita Gandhi and Euphoria. Going forward, the mall will also look at introducing various innovative concepts & engagement ideas to ensure Navi Mumbaikars do not need to travel for miles to meet their needs – Both shopping and entertainment.

Nexus Malls is a fully owned subsidiary of world’s leading investment firm Blackstone Group. Through this entity, Blackstone Group marks its foray into India’s retailing sector with an aim to transform the shopping experience of the Indian consumers. The new entity owns and manages shopping centres with a focus on identifying, evaluating, buying and adding value to the assets that they acquire in the country.

Nexus Malls currently manages 5.4 million square feet of grade A retail space spread across eight malls - present in Seawoods Grand Central Mall in Navi Mumbai, Mall of Amritsar, Ahmedabad One Mall, Elante in Chandigarh, West End in Pune, Treasure Island and Treasure Island Next in Indore and Esplanade One in Bhubaneshwar.
Seawoods Grand Central in Navi Mumbai which is India’s first Transit Oriented Development.

Nexus Malls seeks to implement best practices and state-of-the-art technology in India by bringing in professional and broader mall management in the country. It also aims to aid its retail partners to compete effectively and cater to the omnipresent needs of the consumers in India.

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