UNICEF India in partnership with All India Radio and the Association of Radio Operators of India (AROI) today hosted the second edition of the Radio4Child awards to recognize creative and innovative programming on the issue of Routine Immunization and End Violence (against women and children) at a special function in Mumbai.
The occasion was graced by UNICEF Celebrity Advocate Madhuri Dixit, All India Radio (AIR) OSD Rajeev Kumar Shukla, Mr. K G Suresh, Director General, Indian Institute of Mass Communication, Mr Neeraj Aggarwal, ADG Vividh Bharti, Mumbai, Ms. Anuradha Prasad, President, Association of Radio Operators for India (AROI) and Mr Rohit Bansal, Group Head, Corporate Communications, RIL.
UNICEF, AIR and AROI have been conducting capacity building workshops for Private FM as well as All India Radio journalists since 2014 to help them integrate meaningful, appealing radio jingles/ talk shows on the critical messages of child health, Routine Immunization and End Violence.
To recognize the contribution of radio journalists in creative dissemination of health messages for children, the Radio4child Award was envisaged and the first edition was held in 2015.
The second edition of this coveted awards showcased the best entries received from a total of 120 RJs from across radio stations in six categories—Best PSA, Best Jingle, Best RJ link, Best Creative Campaign, Mission Indradhanush Best Radio Spot Award and Best Message Clarity Award.
In addition to immunization, another focus area this year was on the ‘End Violence’ Campaign focusing on digital safety of children
The awards were presented by Ms Dixit. “Radio as a medium has a far-reaching impact on a wide and diversified audience. I am delighted to present these awards to the brightest minds in radio who are passionately contributing in creating awareness about the benefits of immunization in various communities. I congratulate all the participants of this award,” Ms. Dixit said. “As an UNICEF Advocate, I would like to reiterate how all children, no matter where they live or their circumstances, have the right to survive and to thrive – and we each have the responsibility to help them realize that right,” she added.
She lauded the efforts by Radio Jockeys and producers in creating awareness on child health issue and making the larger public, especially the most vulnerable, aware of their rights.
Mr. Shukla also spoke on the initiative of creating the Radio4child Awards. “As a public broadcaster, we have a responsibility towards social commitment. In this regard, AIR has always been at the forefront of developing and broadcasting programmes that are relevant to the all round development of its audience. Radio4Child awards is a commendable initiative that fosters healthy competition in public interest.”
UNICEF engaged with public broadcaster AIR and private FM channels to reach the remotest population for ending preventable child deaths. The awards are a culmination of months of hard work by UNICEF-AROI through workshops to train radio journalists in creating awareness through innovative campaigns. Also present on the occasion was RJ Simran Kohli, director, Speak For Change foundation, who has been associated with the Radio4child platform from its inception.
Immunization is one of the most cost-effective public health interventions that currently averts an estimated two to three million deaths globally every year. India has one of the largest immunization programmes in the world, in terms of the number of beneficiaries, geographical coverage and quantities of vaccine used, with nearly 26 million newborn babies targeted for immunization each year. Over 9 million immunization sessions are held every year across the country. However, despite this extensive coverage, only 65 percent of the children in India receive all vaccines during the first year of their life.
List of the winners of Second Radio4Child awards are:
The WINNER for BEST PSA on RI-AIR is:
· Shalini Mittal AIR Delhi for KAALA TIKA NAZAR
The WINNER for BEST PSA on EndViolence-AIR is:
· Yunus Khan AIR Mumbai for JADOO
The Winner for BEST RADIO JINGLE ON RI –AIR is:
· Gour & RJ KP from Siksha O Anusandhan Community Radio Bhubaneswar Odisha for RAP
The Winner for BEST RADIO JINGLE ON EV –AIR is:
· Umesh Mehta AIR Mumbai for JAMOORA
The WINNER for BEST RADIO SPOT on RI-AIR is:
· Sanjay Goswami, AIR Gauwahati , Assam for CHILD
Winner of BEST RADIO SPOT on EV-AIR is:
· Namrata Phalke AIR Aurangabad,Maharashtra for DARKNET
The WINNER for BEST RJ LINK on RI-AIR is:
· A.K. Tiwari, AIR Purnea, Bihar for BADHTEY KADAM-ANM PUSHPA
The WINNER BEST RJ LINK on EV-AIR is:
· Apeejay Satya University, Sohna Haryana for CYBER ABUSE-STOP IT!
The WINNER for BEST PSA on RI-FM is:
· Radio City Delhi for KILKAARIYAN
The WINNER for BEST PSA on EndViolence-FM is:
· RJ Sangram and Manash, Radio Choklate Bhubaneswar Odisha for BISWAS
The Winner for BEST RADIO JINGLE ON RI –FM is:
· Anshu Priya Radio Dhoom, Jamshedpur for LAGAAVELU
The Winner for BEST JINGLE on EV FM is:
· Chuppi Todo - RJ Subhash Krishna Radio Mirchi, Patna, Bihar
The WINNER for BEST RADIO SPOT on EV FM is:
· RJ Rocky & Abbas Red FM Delhi for TIMECHECK
Winner of BEST RADIO SPOT on EV FM is:
· RJ Animesh My FM Raipur, Chhatisgarh for AWAAZEIN
The WINNER for BEST RJ LINK on RI-FM is:
· RJ Mandy Red FM Gauwahati, Assam for DISTRICT IMMUNIZATION
The WINNER BEST RJ LINK on EV-FM is:
· RJ Sangram, Radio Choklate, Bhubaneswar, Odisha for JKR FACEBOOK