Monday, November 20, 2017

COLORS Pinkathon Mumbai : Navari Run and Baby Wearing Mothers Walk at Juhu Beach

Colors Pinkathon Mumbai organised two promo events the Navari Run and Baby Wearing Mothers Walk at the Juhu beach with over 200 gorgeous women all dressed in traditional wear for a "Navari Run" followed by the baby wearing mothers walk at Juhu beach. The atmosphere was so festive and lively.

The Nauvari Run started at 6am with a fun warm-up session of zumba and yoga before it. All
participants wore either Navari saris or their traditional best and ran for a short 2 kms. This run
emphasized the fact that a mere element such as dressing can stop no woman from striving towards

In the second event, Colors Pinkathon with Mumbai Sling Library invited baby-wearing Supermoms
at 7.30 am for a short warm-up and walk. #ColorsPinkathon conducts training sessions for women to
participate with their babies to emphasize on staying fit during pregnancy and post-natal period. It
also highlights how healthy motherhood is a necessity in today’s day and age, to be the torchbearers
for healthy families. Most of the women who participated carried their babies in slings and
harnesses, as they walked along the route.

Commenting on such initiatives especially the Navari Run and Baby Wearing walk, Model and
Founder of Pinkathon Milind Soman said, “We want to change the mind-set of women. We want
women to run in whatever they wear and the way they are dressed, be it sarees, salwar kameez or
even the hijabs. Clothes should not become deterrent to women’s fitness. The idea is to inculcate
the fitness habit in their comfort wear. We want to urge new mothers to lead a healthy life and
break the stereotype of woman with infants having to stay at home. Women with infants have truly
forgotten how to live for themselves, only focusing on what their child wants. The walk is for urban
woman to understand that it is important to take their children along with them as they carry on
with their lives, unfettered as far as possible, by any shackles of motherhood.”

Baby wearing also has immense benefits to both mother and child. Carried babies are less likely to
cry, are healthier, gain weight faster, have better motor skills, coordination, increased muscle tone
and a better sense of balance. Carried babies fall asleep quicker and sleep for longer periods of time,
become independent faster as they are more confident and less clingy, they learn more as they are
not over stimulated, but calm and alert and most importantly, are happier. Baby wearing enables
better communication between mother and child as the mother becomes attuned to her baby’s
facial expressions and other gestures. Lactating mothers lose less bone mass by carrying with them
the extra weight of their babes as it encourages weight bearing exercises. Mothers also have less to
worry about while both mother and child feel secure in each other’s company.

Pinkathon is India's biggest women's run to encourage and promote fitness & health among women and create awareness for women’s wellness & Breast Cancer. The COLORS Pinkathon Mumbai - Inspiring partners Bajaj Electricals is scheduled to be held on Sunday, December 17, 2017 at R2 MMRDA Grounds, BKC. Over 11000 women are expected to participate in this 6 th edition. Online registrations are open at for the V Wash plus 3km, 5km & Tata Salt Lite 10km multi-category run, for the 21km drop a mail on

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